2024 Shortlist


INNOVATION

Challenge Event of the Year

KPMG and Marie Curie Big Walks

KPMG

Client: Marie Curie

One in four people are dying without the care and support they need at the end of life. KPMG and Marie Curie’s strategic partnership aims to change this through raising awareness and funds for Marie Curie’s vital work, as well as supporting the organisation with volunteering, strategic pro bono and joint thought leadership. The Big Wal...

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Tour De Corps

Corps Security

Client: Combat Stress

Corps and Combat Stress have created a very special partnership. One that’s based on a deep-rooted commitment to supporting those who have served in the British Armed forces. Combat Stress are the UK’s leading charity for veterans’ mental health, who help support our ex-service men and women deal with trauma and PTSD. Tour de Corps is ...

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Employee Engagement Initiative of the Year

60 million steps

phs Group

Client: Prostate Cancer UK

phs Group is the leading hygiene services provider in the UK, Ireland and Spain. We partnered with Prostate Cancer UK to bring male incontinence bins to men’s washrooms. 1 in 8 men over 40 are at risk of prostate cancer rising to 1 in 4 for black men and the demographic at phs is primarily older men – 73% identify as male and the avera...

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B&Q Community Days

B&Q Ltd

Client: Neighbourly

B&Q proudly support initiatives that make a difference in our communities. In the last year, we raised over £3.1m and donated more than 100,000 surplus products to local good causes. This year, a new volunteering policy was introduced giving every store and head office team the opportunity to complete a volunteering project. This resul...

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Posturite employees prove corporate fundraising is a team-building triumph

Posturite

Client: Stroke Association

How would Posturite employees respond to their first ever official charity partnership? The answer was with great gusto! Over £30,000 raised for the Stroke Association and huge enthusiasm generated. 2023 donations to charity were 4,944% higher than in 2020. With 167 employees based all over the UK, it didn’t prove too much of a challe...

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Marketing Partnership of the Year

Cost of Breathing Crisis campaign

ITV

Client: Scope

In 2023 Scope and ITV came together to show how disabled people are being hit hardest by the cost of living crisis. And to let disabled people and their families know that Scope is here to help. The result was a national, cause-related ad campaign. The campaign featured 6 disabled actors alongside the essential electronic equipment t...

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Dispose With Dignity

phs Group and ‘Cause

Client: Prostate Cancer UK

The ‘Dispose with Dignity’ campaign was launched by Prostate Cancer UK and phs Group in February 2023, with the publication of co-authored new research into the experience of men living with urinary incontinence, a side-effect following lifesaving treatment for prostate cancer. It comprised: - Launch of specially designed and co-bran...

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Movember and Pringles team up to supercharge better conversations about mental health.

Kellanova

Client: Movember

Partnership summary:Pringles and Movember have partnered since 2020, recognising a shared identity based on their sense of fun and belief in the importance of social connection to improve mental wellbeing. Movember tackles men’s mental health by going to where men are via health awareness campaigns and providing health literacy progra...

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Oxfam X Tony’s Chocolonely X Glastonbury Festival

Tony's Chocolonely Ltd

Client: Oxfam GB

What do an ethically sourced chocolate brand, one of the world’s biggest music festivals, and a global development NGO have in common? Our determination to drive social justice, tackle exploitation and end poverty. That’s why in 2023 Tony’s Chocolonely, Glastonbury and Oxfam partnered to launch limited edition chocolate bars with a sur...

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The BIG 180 - World Darts Championship

Paddy Power

Client: Prostate Cancer UK

At the World Darts Championship, Prostate Cancer UK received the biggest charity donation in darts history from Paddy Power. A massive £1 million. During Paddy Power’s first year as the headline sponsor of the iconic event at the Ally Pally, The BIG 180 saw them pledge £1k to the charity for every 180 thrown. The players landed a recor...

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‘Real Life Roomsets’

Shelter

Client: Shelter, the National Campaign for Homeless People Limited

In 2022, Shelter and IKEA embarked on an eight year partnership to defend the thing that both organisations believe more than anything: that home is everything. ​To launch our ambitious strategic partnership, together we created our ‘Real Life Roomsets’ campaign, which saw the real-life living conditions of Shelter clients living in te...

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Project of the Year

Dispose With Dignity

phs Group and ‘Cause

Client: Prostate Cancer UK

The ‘Dispose with Dignity’ project was launched by Prostate Cancer UK and phs Group in February 2023, with the publication of co-authored new research into the experience of men living with urinary incontinence, a common side-effect following lifesaving treatment for prostate cancer. It comprised: - Launch of specially designed bin for...

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Nourishing Futures

FareShare

Client: FareShare

Nando's exemplary commitment to social responsibility shines in their transformative partnership with FareShare, a leading surplus food distribution charity. Their joint Employability Initiative ingeniously combines surplus food redistribution with creating pathways into employment for vulnerable individuals. Championed by Nando's, thi...

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Refugee Council and Starbucks UK: Helping Refugees into Jobs

Refugee Council

Client: Refugee Council

UK job vacancies are high – almost a million. It should be a perfect match: refugees need jobs, and companies want to hire. Instead, there are barriers: a language barrier, being from different working cultures, or a different professional background. So, many refugees need more support to find work. In 2017 Starbucks made a global ...

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The JOBS Project

Barnardo's

Client: Amazon

Our partnership began in 2018, following a meeting at the launch of the Government’s Care Leavers Covenant. We shared a vision that together, we could utilise our combined skills, knowledge and resources to support young people to overcome challenges and achieve their dreams and ambitions. Together, Amazon and Barnardo’s are partner...

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CHARITY PARTNERSHIPS

Automotive & Transport

To be announced on the night

Banks & Financial Services

Barclays' partnership with the Trussell Trust

Barclays

Client: The Trussell Trust

In 2022, Barclays entered a three-year partnership with the Trussell Trust to help households across the UK that are facing hunger and struggling with the rising cost of living. This partnership is one of the biggest and most impactful for the Trussell Trust and has enabled the charity to maximise the incomes of thousands of peop...

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Closer to Home

Leeds Building Society

Client: Dementia UK

Together Leeds Building Society and Dementia UK are bringing specialist dementia support closer to those who need it through virtual and face-to-face clinics in Leeds Building Society branches across the UK. This is the Closer to Home project. As part of our commitment to customer vulnerability we’re working in partnership with Demen...

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Money Heroes

Young Enterprise

Client: Young Enterprise

Money Heroes is a free programme from Young Enterprise, in partnership with HSBC UK, seeking to transform financial education for primary children aged 3-11 at school and at home. It offers a wide range of high-quality, fun and engaging resources including activities, support resources, storybooks, interactive games and podcasts. 2023 ...

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Santander and Macmillan Cancer Support

Macmillan Cancer Support

Client: Macmillan Cancer Support

Santander and Macmillan Cancer Support joined in partnership in 2022, with the joint ambition of making money one less worry for people affected by cancer. Coming together in the shadow of the pandemic and in the midst of a cost-of-living crisis, our causes perfectly aligned as we sought to ease financial pressures on people affected b...

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Tackling Educational Disadvantage in Bradford & Kent

Vanquis Banking Group

Client: School-Home Support

At Vanquis Banking Group (VBG), we aim to help build a future where every child and young person in the UK is supported to achieve their full potential, contributing to a brighter future. We believe that education is key to social mobility and that all children deserve access to an education. For over 1 million children in the UK, barr...

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Yorkshire Building Society and Citizens Advice

Yorkshire Building Society

Client: Citizens Advice

Yorkshire Building Society (YBS) is a mutual organisation whose purpose, Real Help with Real Lives, is embedded within its strategy. In 2020 YBS invested £1.8 million to expand its community programmes and identify innovative interventions. The COVID-19 pandemic and subsequent economic turbulence has highlighted the real challenges man...

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Best Emergency Response Project

Better Together- Helping Pets and Owners through the Cost of Living Crisis

RSPCA

Client: Purina

Driven by a joint passion for improving the health and wellbeing of pets and the people who love them, Purina and the RSPCA are providing a lifeline for pet owners struggling financially through the Inspectorate Veterinary Assistance Voucher (IVAV) scheme. The cost of living crisis is one of the biggest challenges facing animal welfare...

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My 1st Years & Goods for Good

My 1st years

Client: Goods for Good

My1stYears and Goods for Good have joined forces to make a difference to the lives of those who need it most. In this groundbreaking alliance, My1stYears, renowned for crafting personalised and heartfelt gifts for children, has teamed up with Goods for Good, an organisation dedicated to providing essential items to communities in nee...

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Best Environmental Impact Partnership

Leeds Building Society and Yorkshire Dales Millennium Trust

Leeds Building Society

Client: Yorkshire Dales Millennium Trust

Leeds Building Society’s partnership with the Yorkshire Dales Millennium Trust embodies our commitment to act responsibly for our members, colleagues and communities, creating a stable financial and environmental future for generations to come. In 2023, our support played a vital role in this small charity’s ability to deliver big thi...

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Reckitt and WWF: Working together to protect precious habitats and species, drive sustainable business transformation and inspire millions of consumers to act for our planet.

WWF UK

Client: WWF UK

In 2021, Reckitt, a global leader in health, hygiene and nutrition, joined forces with WWF to reverse the decline of nature. Over three years, the partnership has safeguarded vulnerable freshwater ecosystems, restored wildflower habitats, explored sustainable business solutions and inspired millions to join the fight for nature. The ...

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Best Response to the Cost-of-Living Crisis

Barclays' partnership with the Trussell Trust

Barclays

Client: The Trussell Trust

The cost-of-living crisis has disproportionately negatively affected thousands of people on low incomes. A record 1.5 million emergency food parcels were provided to people between April and September 2023 by food banks in the Trussell Trust’s network - 540,000 went to children. United by their commitment to support people on the lowes...

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Cost of Living Crisis Clinic

Hogan Lovells International LLP

Client: The Westway Trust

Established in March 2022, our Cost of Living Crisis Clinic was founded to help residents, in particularly deprived areas of inner-city London, challenged with rising inflationary food and gas prices, (29% and 36.9 %, respectively). In collaboration with grass roots-based community charity partner, Westway Trust, we connect lawyers fro...

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National Databank

Virgin Media O2

Client: Good Things Foundation

https://www.virginmedia.com/broadband/cheap

The cost-of-living crisis has truly exacerbated the UK's digital divide, isolating the disconnected and entrenching social injustices. To address this, Virgin Media O2 partnered with charity Good Things Foundation to launch the National Databank - providing free mobile data to those in need via a network of community hubs. Initial...

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The Multibank

Amazon UK

Client: The Multibank with The Brick and The Cottage Family Centre

At Amazon, we are committed to supporting the communities in which we operate. We launched the Multibank initiative in partnership with former Prime Minister Gordon Brown in direct response to the cost-of-living crisis. A Multibank is a community donations hub where Amazon and other companies donate surplus essential goods to famili...

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The UK Gas Distribution Networks and Marie Curie

Marie Curie

Client: Marie Curie

The cost-of-living crisis is of increasing concern for everyone, but those diagnosed with a terminal illness have a disproportionate risk of falling into fuel poverty. The three-year £1.7 million partnership between the Gas Distribution Networks and Marie Curie launched in November 2022 at a crucial time for those at the end of life, e...

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Working together to support children, young people and families during the cost-of-living crisis

Arun Estates

Client: Barnardo's

Barnardo’s and Arun Estates worked in partnership to address the effects the cost-of-living crisis has had on vulnerable children, young people and families across South-East England. Between September – November 2022 Arun Estates, Cubitt & West, Douglas Allen, Wards and Pittis raised an incredible £1million for Barnardo’s to help ad...

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Community Impact

Anchor Community Connection Fund

ZEAL

Client: UK Community Foundations

Anchor, the No.1 British butter brand, recognised the pivotal role of food in fostering community connections. In 2022/23, Anchor partnered with UK Community Foundations (UKCF) to establish the ‘Anchor Community Connection Fund’. This project offered grants to the value of £100,000 to support local community organisations that use food...

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BetterYou in partnership with Baby Basics

BetterYou Ltd

Client: Baby Basics

We are incredibly proud to consider ourselves both supporters and friends of Baby Basics Sheffield. This charity is volunteer-led by the most amazing and selfless people who work tirelessly to support displaced families struggling to care for babies and young children. BetterYou are experts in the formulation and production of essent...

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Cadent Gas - Fazackerley Centre For Warmth

Cadent Gas LTD

Client: Fazackerley Community Centre

The Cadent Centres for Warmth (C4W) initiative focuses on supporting vulnerable communities withing highly deprived areas – helping to keep people safe and warm. Through partnerships with local charities and community centres, our C4W initiative provides essential services tailored to the area's specific needs. This includes financial ...

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Greggs Foundation Community Grants

The Greggs Foundation

Client: The Greggs Foundation

The Greggs Foundation believes in funding organisations that play an essential role in helping tackle the challenges facing communities. We offer core funding grants to community organisations across the UK of up to £20,000 per year, part-funded by a portion of the profits donated by Greggs Outlets. In 2023, £1.3m was distributed to co...

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Sodexo Stop Hunger & The Bread and Butter Thing – Empowering Conversations

Sodexo

Client: The Bread and Butter Thing

Sodexo Stop Hunger Foundation’s partnership with The Bread and Butter Thing began in February 2021 with a six month grant aimed at increasing healthy start vouchers. The partnership continues to evolve and in early 2023 the need to support women from the communities where TBBT operate was recognised. Through their shared commitment to ...

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The Multibank

Amazon UK

Client: The Multibank with The Brick and The Cottage Family Centre

At Amazon, we are committed to supporting the communities in which we operate. We launched the Multibank initiative in partnership with former Prime Minister Gordon Brown in direct response to the cost-of-living crisis. A Multibank is a community donations hub where Amazon and other companies donate surplus essential goods to famili...

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Consortium Award

Asda Tickled Pink

Asda

Client: Breast Cancer Now and CoppaFeel!

Asda Tickled Pink is the long-running awareness and fundraising consortium between Asda, Breast Cancer Now and CoppaFeel!. The three partners work closely together to make checking your boobs, pecs or chest as normal as your Asda shop. Now in our 28th year, the partnership has raised over £89 million since 1996, and is on track to ex...

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Break the Wall

Creative Mentor Network

Client: Creative Mentor Network

Socioeconomic diversity is a problem in the creative sector. Those from privileged backgrounds are twice as likely to be employed in the sector than those from lower socioeconomic backgrounds. Those who do make it struggle to get ahead and are paid 12% less than their peers. Break the Wall is a training and mentoring consortium run by ...

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Cadent Gas Centres For Warmth

Cadent Gas LTD

Client: 200+ UK Local Community Centres

The cost-of-living crisis exacerbated by the Covid-19 pandemic has left many households in deprived UK areas struggling to afford basic necessities like heating and food. Fuel poverty, worsened by energy inefficient homes and lack of local employment, affects 3.26 million households across the most deprived areas of the UK, with signif...

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Rise

ICAEW

Client: The Talent Foundry

Launched in December 2021 by ICAEW, BDO, EY, Grant Thornton, KPMG and PwC, Rise was created with the vision of ‘equipping the hardest to reach young people with the skills they need to succeed in life and work.’ Rise went into partnership with The Talent Foundry to work towards this vision. Through this collaboration, our volunteers s...

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Scope disability energy support with water advice service

SGN Cadent Northern Gas Networks Wales & West Utilities UK Power Networks

Client: Scope

Scope’s ‘Disability Price Tag’ research shows that on average, disabled households need an additional £975 a month to have the same standard of living as non-disabled households. In 2020, the Energy Savings Trust funded Scope to set up a new service, Disability Energy Support (DES). DES delivers energy advice and support to disabled p...

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The Pet Food Partnership

Petplan Limited

Client: FareShare, Battersea Dogs and Cats Home, Cats Protection, Dogs Trust, RSPCA

Over the last year the cost of living crisis has continued to impact on pets and the animal welfare sector, with many dogs and cats being brought to rescue centres by heartbroken owners no longer able to afford to care for them. FareShare has also seen skyrocketing demand for food, with more people needing support to feed themselves an...

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Consumer Goods / Food & Beverage

Helping Fight Hygiene Poverty

In Kind Direct

Client: In Kind Direct

This is a powerful, unique partnership across multiple, competing organisations. It's a great example of positive business strategy, demonstrating an understanding that the only way to achieve real change is by working together, and by breaking down barriers. At the centre is UK charity, In Kind Direct - Founded by HRH Charles III, we ...

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Imodium & Guts UK

Kenvue

Client: Guts UK Charity

43% of UK adults suffer from digestive discomfort yet the majority are too embarrassed to talk about it, with a shocking 51% delaying seeking advice for over 6 months. Imodium® and Guts UK collaborated to make a change to this, combining their 100 years of experience to support individuals’ by opening up the conversation about gut heal...

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McAdams x RSPCA partnership

McAdams

Client: RSPCA

McAdams Pet Foods, the manufacturers of high welfare pet products and the RSPCA have been working in partnership since 2022. Four billion farmed animals go into pet food every year and only a small fraction of these animals are cared for to higher welfare standards which is something our partnership set out to change. Over recent years...

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Corporate Foundation Award

B&Q Foundation

B&Q Ltd

Client: B&Q Foundation

The B&Q Foundation was launched in 2020 to provide funding for charities across the UK. Since then, over £5.5million has been donated to charities to improve and create better safer places for people in need. The Foundation believes that through fixing, decorating and refurbishing homes and spaces, we can build better communities for u...

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Building a Brighter Future for Scotland

Lloyds Banking Group

Client: Bank of Scotland Foundation

Bank of Scotland Foundation has been making a meaningful impact on Scotland's most vulnerable communities since 2010. We embrace our role as a responsive funder, supporting charities through some of the most challenging times the Third Sector has faced in recent years. We’re funded with an annual donation from Lloyds Banking Group, wh...

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Partnership Grants

CareTech Foundation

Client: CareTech Charitable Foundation

The CareTech Foundation was set up in 2017 and is an independent grant-making corporate foundation, registered with the Charity Commission. The Foundation is funded and founded by CareTech Holdings Limited and has an independent Board of trustees responsible for delivering its Charitable Objects. Since 2017, CareTech Foundation has di...

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Skills Based Volunteering

Lloyds Banking Group

Client: Lloyds Bank Foundation for England and Wales

Lloyds Bank Foundation partners with small and local charities, people, and communities working towards a more just and compassionate society. It is an independent charitable foundation funded by the profits of Lloyds Banking Group (LBG). Through unrestricted funding, support to develop, and influencing policy and practice it helps sma...

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Sony Music UK Social Justice Fund

Sony Music UK

Client: Various organisations

Created in June 2020, the Global Social Justice Fund (SJF) was set up by Sony Music to support social justice, equal rights and anti-racist initiatives. Operating along three strategic pillars of education and skills, criminal justice and rehabilitation, and civic and community engagement, the Global SJF creates opportunities for indiv...

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The Access Foundation donates more than £3m to help bridge the gap with the digital divide

The Access Group

Client: The Access Foundation

The Access Group, one of the UK’s leading providers of business management software, set up The Access Foundation, in 2021 after noticing a divide during the Covid-19 pandemic between those who had access to technology, internet and digital skills, and those who didn’t. Since then, The Access Foundation has donated more than £3m to UK...

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Fashion & Retail

Asda Tickled Pink

Asda

Client: Breast Cancer Now and CoppaFeel!

Asda Tickled Pink is the long-running awareness and fundraising partnership between Asda, Breast Cancer Now and CoppaFeel!. The three partners work closely together to make checking your boobs, pecs or chest as normal as your Asda shop. Through impactful and disruptive campaigns and on the ground interventions that will ultimately impr...

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Charity Partnership Fashion & Retail

Centrepoint

Client: Selfridges

Since 2017, Selfridges and Centrepoint have built a lasting and transformative partnership. In 2023, however, Selfridges’ achievements were remarkable; propelling our partnership to new heights. By launching new campaigns, increasing their annual corporate donation, and taking part in more staff fundraising and volunteering than ever, ...

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Mind x Seasalt Cornwall charity partnership

Seasalt Ltd

Client: Mind

Against a three-year target of raising £300,000 by the end of 2023, clothing brand Seasalt Cornwall has raised an incredible £551,081.86 for Mind. These vital funds include the results of successful cause related marketing campaigns and customer donations throughout 2023. On World Mental Health Day 2022 (10th October), Seasalt l...

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Pretty Powerful

Smart Works

Client: Smart Works Charity

‘Pretty Powerful’ is the pinnacle of philanthropic partnerships. This multifaceted, long-standing partnership was born from natural synergy between Bobbi Brown Cosmetics and Smart Works Charity who firmly believe that when a woman looks and feels her best, she can transform her life. In 2023, ‘Pretty Powerful’ celebrated its 10th anniv...

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Legal

Allen & Overy and Street Child Global Charity Partnership

Street Child

Client: Street Child

In July 2021, Street Child and Allen & Overy (A&O) embarked on a two-year partnership with the aim of raising £1 million to support thousands of children in Sierra Leone and around the world to access an education. A&O employees rose magnificently to the challenge, spearheading and participating enthusiastically in a wide variety of lo...

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Empowering Social Entrepreneurs with Legal Support for Lasting Change

Hogan Lovells International LLP

Client: GIF

In 2023, Hogan Lovells collaborated with the Growth Impact Fund (GIF), a joint venture between UnLtd, Big Issue Invest and Shift, to advance its mission of supporting underrepresented founders creating positive social or environmental impact. Through their social business practise, HL BaSE, Hogan Lovells provided over 746 hours of pro ...

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Reed Smith & Theirworld

Reed Smith

Client: Theirworld

For over two decades, global law firm Reed Smith has partnered with the UK children’s charity Theirworld and its US subsidiary, the Global Business Coalition for Education (GBC-Education), to unleash the potential of future generations by addressing the global education crisis currently impacting 260 million children who do not receive...

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Trustee Learning Programme

Russell-Cooke LLP

Client: Getting on Board

Russell-Cooke Solicitors have partnered with the charity Getting on Board to deliver a programme of accessible, high-quality governance training for charity trustees. The partnership leverages Russell-Cooke’s charity law expertise and Getting on Board’s mission to support people to serve as effective trustees. The aim is to help bro...

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Wiggin Emerging Filmmaker Award - Wiggin Film Fund Sponsorship

Roundhouse Trust

Client: The Roundhouse Trust

Renowned as a legendary venue, the Roundhouse delivers hundreds of creative projects and opportunities for 8,000 young people each year. Covering music, media and performing arts, these opportunities offer affordable avenues for young individuals to harness their skills, gain practical experience, and pursue careers in the creative ind...

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Long-Term Partnership

Card Factory and Macmillan Cancer Support Charity Partnership

Macmillan Cancer Support

Client: Macmillan Cancer Support

Macmillan Cancer Support is incredibly proud of its long-standing partnership with Card Factory, which began over 17 years ago. Our partnership has gone from strength to strength, having raised £3,500 in the first year of partnership in 2006, to now reaching the incredible milestone of £8 million for people affected by cancer. Throu...

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Crafting compassion: Hobbycraft and Together for Short Lives

Together for Short Lives

Client: Together for Short Lives

Hobbycraft and Together for Short Lives have crafted a transformative partnership over the past decade supporting the UK's 54 children's hospices. With a shared belief in the therapeutic value of art and play, our collaboration enhances the lives of families caring for seriously ill children. There are 99,000 children in the UK livi...

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Enterprise Challenge/Mosaic Programme/Achieve

The Watches of Switzerland Group

Client: The Prince’s Trust

The enduring partnership between The Prince's Trust and Watches of Switzerland Group (WoSG) epitomises a steadfast commitment to youth empowerment and social impact. WoSG has donated and helped raise over £2.7 million through collaborative endeavours, supporting The Prince’s Trust’s work and our impactful education programmes. The vi...

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Everybody needs good Neighbours'

Macquarie Group Ltd

Client: Islington Giving

Over ten years ago, financial services firm Macquarie Group moved its European head office into the London Borough of Islington – the partnership that has been built with local charity Islington Giving over that decade has not only changed thousands of lives for the better, but has created a blueprint for how companies and non-profits ...

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Greene King & Macmillan Cancer Support - Long-Term Partnership

Macmillan Cancer Support

Client: Macmillan Cancer Support

Macmillan and Greene King (GK) have worked together in partnership since 2012, raising more than £17.8 million in total so far. We are entering this category because over the past 12 years our partnership has grown immensely to raise record sums, engage more and more of their 40,000 strong workforce and create genuine impact for their ...

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Long-term partnership

Cancer Research UK

Client: Cancer Research UK

Cancer Research UK (CRUK) is the biggest charitable funder of research into children’s and young people’s cancers in the UK. ​In 2024, we joined forces with leading high street fashion retailer TK Maxx, to raise awareness of cancers that affect children and young people and raise funds to support life-saving research. 2024 marks 20 ...

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Media & Entertainment

Earthquake Appeal

The Sun

Client: The British Red Cross

In the wake of the disaster in Turkey and Syria, The Sun’s Earthquake Appeal was created to raise money for the British Red Cross’s urgent disaster relief in affected areas. Sun readers, moved by harrowing reports of the devastation on the ground, alongside some of Britain’s biggest companies and celebrities including Tesco, Sainsbur...

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Footie For All

The Sun

Client: Groundwork

In April 2023, The Sun launched our groundbreaking Footie for All campaign to shine a light on how the cost-of-living crisis was driving kids out of grassroots sport, following a Sun investigation which revealed the cost of living crisis was forcing many young children to drop out of sports clubs as families struggle to make ends meet....

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Global Feminism in Solidarity and Action

The Circle of Women

Client: The Circle

TikTok and The Circle partnered to end violence against women and girls by empowering victims of gender-based violence with skills and training to help them find work, live independently, and reintegrate into society. 19,841 young women and girls directly supported through £100,000 was donated to five grassroots partners in Kenya, S...

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Poems for Parkinson's : Amplifying the voices of the Parkinson's Community

Parkinson's UK

Client: Parkinson's UK

Since 2021, Smart Outdoor advertising agency and Parkinson’s UK have delivered a unique strategic partnership amplifying the voices of those living with Parkinson's and raising awareness of the condition. For World Parkinson’s Day 2023, Parkinson’s UK approached Smart Outdoor to support a campaign that would give people with Parkinso...

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Saving Kids' Lives in Zambia

The Scottish Sun

Client: Kids Operating Room

Despite carrying out incredible work, delivering lifesaving state-of-the-art operating theatres to low-and-middle-income countries and training hundreds of paediatric staff, our profile was still very low. We wanted people to know who we are and to engage with our work, particularly people in Scotland where we’re based. We thought ab...

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The BIG 180 - World Darts Championship

Paddy Power

Client: Prostate Cancer UK

At the World Darts Championship, Prostate Cancer UK received the biggest charity donation in darts history from Paddy Power. A massive £1 million. During Paddy Power’s first year as the headline sponsor of the iconic event at the Ally Pally, The BIG 180 saw them pledge £1k to the charity for every 180 thrown. The players landed a reco...

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Mid-Term Partnership

5 million futures

Scope

Client: Deloitte

Scope’s partnership with Deloitte has been fundamental to a huge transition for us as an organisation. Deloitte have been our guides from one strategy to the next, working with us to evolve how we operate, strategise and digitise. They have helped us develop a retail strategy which uses data and insight to be profitable and impact-dr...

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Creating brighter futures for children with global solar leaders.

World Vision UK

Client: Lightsource bp

Since 2014, Lightsource Foundation has partnered with World Vision to provide brighter, more sustainable futures for some of the world’s most vulnerable children. The nine-year-strong partnership has positively impacted almost 100,000 people so far. By working closely with community groups, teachers, health workers, families, and child...

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Mid-term partner

Centrepoint

Client: The ASOS Foundation

Since our partnership began in 2017, The ASOS Foundation have empowered Centrepoint to innovate. Their funding and support has helped us to make positive changes in each facet of our organisation; service delivery, fundraising, and volunteering. In 2017 ASOS helped fund the launch of the Centrepoint Helpline, which has since become a...

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Prostate Cancer UK & EDF

EDF

Client: Prostate Cancer UK

Prostate Cancer UK and EDF established their partnership in 2020 and aimed to engage EDF's 68% male workforce in vital prostate cancer awareness and fundraising for the charity. Originally a three-year initiative with a £300,000 target, due to challenges faced early in the partnership the duration was extended for 12 months with an ele...

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The Hygiene Bank and Boots UK fight hygiene poverty across the UK

Boots

Client: The Hygiene Bank

The Hygiene Bank (THB) and Boots have been fighting hygiene poverty since the partnership began in 2019 after Lizzy Hall, THB’s founder, won the Women of the Year Award, sponsored by Boots. Boots joined THB as founding and official retail partner and has displayed an unwavering commitment to THB's mission, ending hygiene poverty. Since...

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Toolstation and Macmillan Cancer Support

Macmillan Cancer Support

Client: Macmillan Cancer Support

Macmillan Cancer Support and Toolstation have worked together since 2020, raising an incredible £2.1 million so far. We are entering the mid-term partnership category after Toolstation decided to extend our partnership by a further two years from the end of 2023. The decision to extend was a result of the warmth Toolstation colleague...

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Westfield East Bank Creative Futures Fund

Westfield Stratford City

Client: Foundation for Future London

In 2020, Westfield Stratford City and Foundation for Future London launched the Westfield East Bank Creative Futures Fund, a five-year, £10 million catalyst change programme designed to create inclusive social and economic value for the people and communities of Hackney, Newham, Tower Hamlets and Waltham Forest. The Fund aims to help t...

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Women's Resilience Fund (2019-2025)

Barclays

Client: Smallwood Trust

In the UK, women are more likely to live in economic hardship than men, and female-headed households are more likely to be financially insecure (JRF, UK Poverty 2024). The organisations have pooled their expertise for a six-year partnership to improve social and economic outcomes for women on low incomes and their families, delivered...

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Professional Services

Advancing education through STEM in the news.

PA Consulting Group

Client: The Economist Educational Foundation

PA Consulting partners with The Economist Educational Foundation to enable children to join high-quality discussions about science, technology, engineering, and maths (STEM) stories in the news. We combine PA's business expertise with the Foundation's teaching and journalistic to create engaging, high-quality content. In 2023 we reache...

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Inclusive and Proud: The Deloitte x Just Like Us partnership

Deloitte LLP

Client: Just Like Us

Deloitte's partnership with Just Like Us (JLU) has been transformative, supporting LGBTQ+ youth and promoting inclusion. Through direct support, pro bono assistance, and fundraising, Deloitte has made a significant impact on JLU's growth and influence. The partnership has centered around supporting LGBTQ+ young people through JLU's Amb...

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KPMG and The Talent Foundry: Opening Doors to Opportunities

KPMG

Client: The Talent Foundry

KPMG and the Talent Foundry (TTF), a charity committed to supporting young people from underserved communities prepare for work, have worked together since 2018 to drive opportunity for those from lower socio-economic backgrounds across the UK, in the places that need it most. Since 2018, we’ve worked collaboratively to improve soci...

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Property & Construction

Cala Homes and Samaritans - Building Better Emotional Wellbeing

Cala Homes

Client: Samaritans

Construction workers are almost four times more likely to die by suicide than the general public. With a shared determination to reduce this statistic, major UK homebuilder Cala Group have been partnered with suicide prevention charity Samaritans, since 2020. Together, Samaritans and Cala have shifted the conversation surrounding me...

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GPE and XLP charity partnership

GPE

Client: XLP

XLP and GPE have spent the last 18 months creating lasting positive social impact within our local London communities. The partnership has a shared goal of providing strong support across the construction community and at a local level, enabling all of us to improve and build positive societal change. Aligned with the launch of GPE’s...

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Housebuilder Bellway partners with CRUK to raise £3 million through its 3 for 23 campaign

Bellway

Client: Cancer Research UK

Bellway’s charity partnership with Cancer Research UK is a truly ground-breaking project which has raised more than £3 million to fund lifesaving research. CRUK has been Bellway’s national charity partner since 2016 and since then, employees from all 21 divisions and head office at the housebuilder have dedicated their fundraising eff...

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Taylor Wimpey & St Mungo’s: Working Together to Rebuild Lives

Taylor Wimpey

Client: St Mungo's

Taylor Wimpey is submitting the following application to the Business Charity Awards highlighting our partnership with the homelessness charity, St Mungo’s. Since 2017, we have been helping to support St Mungo’s clients recovering from homelessness to gain new skills and find employment through the charity’s accredited training program...

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The Women in Safe Houses fund – building lasting change

Patron Capital

Client: Various

The Women in Safe Homes fund (“the fund”), managed by Patron Capital in collaboration with Resonance, is a groundbreaking social impact investment fund, created to address the need for safe and secure housing for women facing homelessness, domestic abuse, and other complex challenges. The demand for safe and secure homes for at-risk wo...

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Tritax Big Box & Schoolreaders - Improving literacy, creating a lifetime of opportunities

Tritax Big Box

Client: Schoolreaders - Improving literacy. Increasing life chances

Sadly, one in four children leave primary school unable to read to the expected standard. This disadvantages them for life as they can’t access their secondary education fully. They are at risk of joining the UK’s currently seven million functionally illiterate adults. Illiteracy is a major factor in many of societies’ challenges- unem...

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Short-Term Partnership

Allen & Overy and Street Child Global Charity Partnership

Allen & Overy

Client: Street Child

In July 2021, Street Child and Allen & Overy (A&O) embarked on a two-year partnership with the aim of raising £1 million to support thousands of children in Sierra Leone and around the world to access an education. A&O employees rose magnificently to the challenge, spearheading and participating enthusiastically in a wide variety of lo...

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Deutsche Bank's UK Charity of the Year 2022-2023

Deutsche Bank

Client: MQ Mental Health Research

MQ Mental Health Research was chosen by Deutsche Bank employees to be its UK Charity of the Year 2022-2023. 1 in 4 people are affected by mental illness every year, yet funding for this health crisis falls woefully short, with just £9 spent on research per person affected. MQ and Deutsche Bank have been working together over the pas...

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Dispose with Dignity

phs Group and ‘Cause

Client: Prostate Cancer UK

The ‘Dispose with Dignity’ project was launched by Prostate Cancer UK and phs Group in February 2023, with the publication of co-authored new research into the experience of men living with urinary incontinence, a side-effect following lifesaving treatment for prostate cancer. It comprised: - Launch of specially designed and co-brande...

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KPMG and Marie Curie: Short-term partnership award

KPMG

Client: Marie Curie

Marie Curie is the UK’s leading end of life care charity and KPMG are a global leader in professional services. KPMG and Marie Curie share the belief that everyone regardless of their background should have the same level of care, support, and guidance whatever terminal illness they are facing. Our partnership began in November 2021...

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Making precious memories: Morrisons and Together for Short Lives

Morrisons

Client: Together for Short Lives

The Morrisons and Together for Short Lives partnership has been transformational for the UK’s 54 children’s hospices and 99,000 families caring for a seriously ill child. Thanks to colleague, supplier and customer support, our partnership has raised £7.1 million in just two years, and is on track to surpass the £10 million target. T...

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Working together for an amazing cause: Posturite partners with the Stroke Association

Posturite

Client: Stroke Association

One of Chris Jones’ first actions as Posturite’s new Managing Director in January 2023 was to engage everyone in the company in a bold plan to get together to raise at least £25,000 for the Stroke Association every year for 2 years. It would be our first ever official charity partnership. With 167 employees based all over the UK, it di...

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Sport, Travel & Leisure

Alzheimer's Society and The Football Association Charity Partnership

The Football Association

Client: Alzheimer's Society

Alzheimer’s Society and The Football Association’s partnership is now into it’s third season. We’ve been using the power of football to raise awareness of dementia, reach new audiences and raise vital funds. Football creates some of life's most memorable moments which are shared with friends, families and communities. But sadly, man...

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British Red Cross and the Wimbledon Foundation - Helping communities in crisis: Bringing people together through sport

British Red Cross

Client: The Wimbledon Foundation and The All England Lawn and Tennis Club

The British Red Cross and Wimbledon Foundation have been working together since 2020 to support communities in crisis. An estimated 200 million people will need urgent humanitarian aid by 2050, making our partnership more important than ever. The British Red Cross is part of the world’s largest humanitarian network, and the Wimbledon...

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Providing Physical Activity Opportunities For People With Parkinson's

Parkinson's UK

Client: Everyone Active

Since 2022, Parkinson’s UK and Everyone Active have been on a shared mission to make physical activity more accessible for people living with Parkinson’s. Parkinson’s has more than 40 symptoms. Research has shown that regular physical activity can be transformative, benefiting both the physical and mental complexities of the condition...

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The BIG 180 - World Darts Championship

Paddy Power

Client: Prostate Cancer UK

At the World Darts Championship, Prostate Cancer UK received the biggest charity donation in darts history from Paddy Power. A massive £1 million. During Paddy Power’s first year as the headline sponsor of the iconic event at the Ally Pally, The BIG 180 saw them pledge £1k to the charity for every 180 thrown. The players landed a rec...

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Telecoms & Technology

Building Community Resilience in Malawi

Arm Limited

Client: UNICEF United Kingdom

Arm and UNICEF UK entered a partnership in 2015, in collaboration with UNICEF’s Office of Innovation, to harness the power of technology to help the most vulnerable children across the world. UNICEF and Arm work together to connect young people to the benefits of technology and close the digital divide. The outline of this partnership ...

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Cadent Gas and Home-Start: Helping families stay safe and warm

Cadent Gas LTD

Client: Home-Start

As temperatures dropped families braced themselves for another harsh winter, while coping with already spiralling food prices and energy bills that were causing significant hardship.To ensure families stayed safe, and didn’t have to resort to choosing between a warm home and debt, Cadent set up a partnership with Home-Start UK – creati...

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CSL fundraises for Footprints

CSL

Client: Footprints Conductive Education Centre

CSL Group is a critical connectivity provider, supporting European businesses in the security, fire, healthcare, retail and critical national infrastructure sectors. At the forefront of everything we do are our customers, who support vulnerable people and at-risk services in these industries. In 2021, CSL decided to partner with the ...

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The Access Group Charity of the Year 2022 - 2023

Parkinson's UK

Client: The Access Group

Parkinson’s UK won The Access Group staff vote as their Charity of the Year for 2022-23 and ended up raising almost £1 million. Parkinson’s is the fastest growing neurological condition in the world for which there is no cure.Led by two employees whose fathers had Parkinson’s, The Access Group were unstoppable in their fundraising whi...

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Talent

CSR Team of the Year

Cadent Gas Social Programmes Team

Cadent Gas LTD

Client: 70 local and National charities across the UK

Cadent’s Social Programmes team focuses on responsible actions and collaboration to earn trust and create social value -aiming to make a meaningful impact on communities by addressing fuel poverty and related issues. Our dynamic and proactive team build partnerships across some of the most deprived areas of the UK, collaborating with ...

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KPMG's Corporate Responsibility Team

KPMG

KPMG’s 20-person Corporate Responsibility (CR) Team use our skills and expertise to boost social mobility and drive sustainable environmental change, through convening, collaborating, research, pro-bono, and volunteering. Our long-term approach is aligned to the UN Sustainable Development Goals (SDG), namely SDG 4: Quality Education a...

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Leeds Building Society Responsible Business Team

Leeds Building Society

Client: Various

Leeds Building Society’s Responsible Business team is a small team of four who have all been in role for under two years but have made a big impact in a short period of time. Since joining the Society, the team has transformed the communities strategy. As a result, the original five-year target for donations has doubled from £1.5m to £...

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Nationwide's Social Investment team

Nationwide Building Society

Client: Various

Nationwide’s Social Investment team is more than a group of dedicated colleagues, they’re custodians of the 1% of pre-tax profits that go to good causes annually, delivering a huge CSR strategy including a Community Grants programme, a strategic partnership with Shelter, colleague engagement and blueprint projects. The numbers speak fo...

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PA Consulting Community Engagement Team

PA Consulting Group

Client: The PA Foundation

Driving impact for our communities at PA is a team of two CSR professionals; a small team with substantial influence. In 2023 we launched ‘PA in the Community’ – our reimagined, repurposed, community engagement programme which seeks to develop and inspire people from disadvantaged backgrounds to be the innovators and leaders of tomo...

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Outstanding Employee

To be announced on the night