Asda Tickled Pink


Client: Breast Cancer Now and CoppaFeel!

Asda Tickled Pink is the long-running awareness and fundraising consortium between Asda, Breast Cancer Now and CoppaFeel!. The three partners work closely together to make checking your boobs, pecs or chest as normal as your Asda shop.

Now in our 28th year, the partnership has raised over £89 million since 1996, and is on track to exceed our target of raising over £100 million for breast cancer charities by 2026. 2023 has been a momentous year for the partnership. We have broken cause related marketing (CRM) supplier engagement and employee fundraising records for the partnership, raising over £1.31 million in October. We harnessed every available touchpoint for engaging and impactful breast awareness messaging, which resulted in encouraging 684,6381 people to check their chest. Asda Tickled Pink is now one step closer to our goal of encouraging 1 million more people to regularly check their chests by 2026.