INNOVATION
CHALLENGE EVENT OF THE YEAR
Climb the Capital
Liberty Specialty Markets
Client: Over The Wall Camp and Action Medical Research for Children
‘Climb the Capital’ was an ambitious undertaking which came to life in 2024 thanks to a brilliant corporate-charity collaboration. The event was born of the initial, rather simple, proposal to stair-climb one iconic London skyscraper. However, the idea quickly snowballed and, before long, two additional skyscrapers were added - both ta...
Stride by the Tyne in aid of Mind and SAMH
Virgin Money
Client: Mind and Scottish Action for Mental Health (SAMH)
To celebrate the launch of Virgin Money’s partnership with mental health charities, Mind and SAMH, our Community Team organised an active fundraising challenge for all staff. With the aim of increasing staff engagement and fundraising for the partnership, the team developed - Stride by the Tyne - a 15 mile walk from Virgin Money’s Gosf...
EMPLOYEE ENGAGEMENT INITIATIVE OF THE YEAR
TEAM LEWIS Foundation Supports 2,000+ Causes Globally
TEAM LEWIS
Client: TEAM LEWIS Foundation
TEAM LEWIS Foundation aims to extend its volunteer efforts and provide meaningful support to nonprofit organizations globally, particularly those impacted by economic challenges. Offering pro-bono marketing and PR services, the foundation empowers lean charities to sustain their critical missions. Through its Causes program, the founda...
MARKETING PARTNERSHIP OF THE YEAR
Aviva x Money Advice Trust Winter Resilience
Aviva
Client: Money Advice Trust
Working together since 2022 to help support and build the financial resilience of self-employed people, partnership with Aviva has enabled the Money Advice Trust to support over 26,000 additional small businesses dealing with problem debt. Money Advice Trust runs Business Debtline, the UKs only dedicated free debt advice service for se...
Every Minute Matters Campaign
Sky Bet
Client: British Heart Foundation
The Sky Bet and British Heart Foundation (BHF) partnership epitomizes the power of purpose-driven collaboration between two great brands. This past year, the partnership has leveraged Sky Bet’s audience, sponsorship of the English Football League (EFL) and marketing expertise to amplify BHF’s life-saving work, fostering a powerful conn...
Open Up Crisps
Beavertown
Client: Campaign Against Living Miserably (CALM)
Put simply, lager drinking blokes aren’t going to want to engage with their mental health when they’re in the pub with their mates having a laugh. However… CALM, Beavertown and Creative Comms Agency Here Be Dragons worked together to create ‘Open Up’ - a range of co-branded crisps designed to be shared in order to help enable difficult...
Superdrug & Marie Curie - Purchase for Marie Curie Nurses campaign
Superdrug
Client: Marie Curie
Superdrug and Savers, two of the UK’s leading health, beauty and household retailers, have been partnered with Marie Curie, the UK’s leading end of life charity, since 2013. In support of Marie Curie’s brand refresh and renewed strategic goals, Superdrug and Marie Curie worked together to launch Purchase for Marie Curie Nurses, a cam...
Theft of Gas awareness campaign
Cadent and the gas industry
Client: Stay Energy Safe / Crimestoppers
Cadent joined up with the charity Crimestoppers, Stay Energy Safe (SES) and the gas industry, to create a gas theft awareness campaign that addressed a growing issue of gas meter tampering. The objectives: • Promote awareness of the dangers of gas theft • Drive reports of tampered gas meters through Crimestoppers • Deter gas theft an...
PROJECT OF THE YEAR
Direct Access to Wellbeing Services - supporting patients, staff & community of Birmingham
Cadent
Client: Birmingham community healthcare NHS trust charity (BCHCC)
As part of our goal to support the ‘hardest to reach’ in our communities, for the first time, we’re partnering with the NHS on our Direct Access to Wellbeing Services Team (DAWS) project. With fuel poverty levels sitting at almost 20% in the West Midlands, the initiative will support over 100,000 people across Birmingham to keep warm ...
Sony Music UK Social Justice Fund and Small Green Shoots
Sony Music UK
Client: Small Green Shoots
Small Green Shoots is a youth-led organisation that provides access to opportunities in music and the music industry for young people from diverse and low-income backgrounds. They provide artistic development support and resources, such as fundraising consultancy and industry connections, to aspiring artists from a range of regions inc...
The BOG STANDARD
phs Group
Client: Prostate Cancer UK
The BOG STANDARD Charter, launched by Prostate Cancer UK and phs Group encourages organisations to install standards such as male incontinence bins in washrooms. The project includes a focus on football as a powerful vehicle to tell the story. The project includes: - A Charter to educate organisations to provide facilities men n...
BEST DIGITAL INNOVATION
Researcher Access Service
Research Data Scotland
Client: Public Health Scotland
The Researcher Access Service is a new digital service that makes it quicker and simpler for approved researchers to access public sector data for research. It streamlines and simplifies the data access process, allowing researchers to access data faster and gain timely insights. This enables decision-makers to base their policies on...
CHARITY PARTNERSHIPS
AUTOMOTIVE & TRANSPORT
Animal Handling Workshops
Network Rail
Client: RSPCA
A collaboration between Network Rail and the RSPCA has resulted in a unique, multi-year, training partnership between two expert organisations who are transforming animal handling on the railway. The course equips Mobile Operations Managers, (MOMs), with the skills to safely and efficiently manage animal incidents on the tracks and sta...
Go Further, Go Together for Research into A-T
Constellation Automotive Group Ltd
Client: Action for A-T
The Constellation Automotive Group (CAG) & Action for A-T “Go Far, Go Together” partnership has raised £918,000 to date to fund vital medical research into the rare, neuro-degenerative condition known as Ataxia Telangiectasia (A-T). CAG is proud of its long-standing partnership with Action for A-T, as it embodies their commitment to ...
Parkinson's UK and EXCELR8 Motorsport: Driving Awareness for Parkinson's
EXCELR8 Motorsport
Client: Parkinson's UK
Engines roar and cameras click. Powerful racing cars tear on to the track as journalists and fans swarm the circuit. The energy is electric as anticipation builds at the Kwik Fit British Touring Car Championships.The grid girls arrive on track, carrying placards to mark the drivers starting positions. But this year, something is diff...
Regenerating the Valley Brook River in Crewe
Bentley Environmental Foundation (Bentley Motors)
Client: The Rivers Trust
Healthy rivers are a powerful ally in mitigating the effects of climate change; they can protect communities from flood and drought events, and they bolster ecosystem and biodiversity resilience. However, as evidenced in the Rivers Trust’s ‘State of Our Rivers 2024 Report’, no single stretch of river in England or Northern Ireland is i...
BANKS & FINANCIAL SERVICES
Charity Partnership – Banks & Financial Services
Reliance Bank
Client: The Salvation Army
Reliance Bank was founded by The Salvation Army in 1890. We are proud of our shareholder The Salvation Army International whose mission it is to help people whose lives have been affected by emergencies, disasters, poverty and social inequality. We call it giving money meaning. Reliance Bank has donated £8M to The Salvation Army, this ...
Customers in Vulnerable Situations
NatWest Group
Client: Citizens Advice
NatWest Group (NWG) is committed to empowering individuals, families, and businesses to thrive by unlocking their full potential through advanced data and technology. We strive to anticipate diverse customer needs, navigating obstacles and promoting tools and services for positive, sustainable choices. In 2015, we identified a need to ...
Moving Communities Forward
NewDay
Client: Family Action
NewDay is a leading provider of consumer credit in the UK, providing innovative credit products direct to consumers and through relationships with leading retail partners. Our purpose is to help people move forward with credit. Our purpose doesn’t stop with our products. We believe we have a broader responsibility to support the commun...
Scaling financial education across the UK
Vanquis Banking Group
Client: The Money Charity
For over a decade, Vanquis Banking Group and The Money Charity have partnered to improve financial wellbeing across the UK, united in the shared vision that giving people the skills and knowledge to manage their money will be a power for good in their lives. Delivered via educational workshops, this partnership has helped over 57,000 y...
CONSUMER GOODS/FOOD & BEVERAGE
Danone and FoodCycle – Building healthy, sustainable communities
Danone UK & Ireland
Client: FoodCycle
Danone and FoodCycle formed a 3-year strategic partnership in 2023 to enable more people and communities across the UK to access healthy, nutritious meals and to promote sustainable, healthy attitudes towards food. Danone’s funding has provided vital support for FoodCycle’s current operations, as it now serves over 3,600 meals per week...
Ending Hunger Together- Deliveroo & Trussell
Deliveroo
Client: Trussell
In the last 12 months, Deliveroo and its customers have donated the equivalent of over 1.6 million meals to people facing hunger across the UK. This has been made possible through our partnership with Trussell and dedication to supporting the charity’s work helping people facing food insecurity. By introducing the first-ever charity ro...
Multi-supplier hygiene poverty campaign in Tesco stores
Tesco, Edgewell, Essity, Haleon, Kimberly-Clark and Unilever
Client: In Kind Direct
We've made national impact as a small charity collaborating with the UK’s biggest supermarket – Tesco, and five of the UK’s largest manufacturers of personal care products – Edgewell, Essity, Haleon, Kimberly-Clark and Unilever. This collaboration which has included 4 powerful 6-week “hygiene poverty” campaigns, is a great example of...
FASHION & RETAIL
Asda's Cashpot for Schools in Partnership with Parentkind
Asda
Client: Parentkind
Asda's Cashpot for Schools, in partnership with Parentkind, is a transformational campaign turning everyday shopping into essential funding for UK primary schools. Fronted by Joe Wicks, the campaign ran from 1st September to 30th November 2024, allowing Asda shoppers to raise money for their chosen schools by using the Asda Rewards App...
LEGAL
Asthma + Lung UK and Irwin Mitchell Partnership
Irwin Mitchell Solicitors
Client: Asthma + Lung UK
Since 2021, the collaboration between Irwin Mitchell and Asthma + Lung UK has set out to empower people with occupational lung disease. Together, we raise awareness of their rights by providing education and ensuring access to medical care. We work together to address the health and legal needs of people living with a lung condition, w...
Baker McKenzie and London’s Air Ambulance Charity
Baker McKenzie LLP
Client: London's Air Ambulance Charity
Baker McKenzie's London office has launched a three-year partnership with the London's Air Ambulance Charity (LAAC) aligning with the Firm's values and the charity's vital work. The partnership aims to involve employees in fundraising and volunteering, raise awareness of LAAC's work, and provide essential funds for its life-saving serv...
Emmaus UK and Charles Russell Speechlys Foundation Partnership
Charles Russell Speechlys
Client: Emmaus UK
The Charles Russell Speechlys (CRS) Foundation and Emmaus UK have been working in partnership since 2020. The Foundation trustees chose Emmaus as a core charity partner identifying alignment of values and the potential for an impactful partnership with overarching shared goal for positive change. The Foundation and the firm have worked...
MEDIA & ENTERTAINMENT
Black Britain Unspoken
Warner Bros. Discovery
Client: Media Trust
Black Britain Unspoken (BBU), part of Warner Bros. Discovery (WBD) Access - the development programme for under-represented creatives, is a unique initiative aimed at giving Black British filmmakers a platform to share perspectives of being Black and British. Launched in 2022 by WBD in collaboration with Media Trust, the programme supp...
PROFESSIONAL SERVICES
Charity Fraud Survey 2024
BDO LLP
Client: Fraud Advisory Panel
The Charity Fraud Survey, Report, and Conference drives social change by raising awareness of the prevalence and impact of fraud within the charity sector and advocating for stronger fraud prevention measures. The ultimate goal is to create a sector that is more resilient to fraud, ensuring that charities can focus their resources on d...
Opening Doors to Opportunities
KPMG UK
Client: The Talent Foundry
KPMG and the Talent Foundry (TTF), a charity committed to supporting young people from underserved communities prepare for work, have worked together since 2018 to drive opportunity for those from lower socio-economic backgrounds across the UK, in the places that need it most. We work collaboratively to improve social mobility in co...
PROPERTY & CONSTRUCTION
A New Nest for the Stork
Overbury
Client: Stripey Stork
A New Nest for the Stork represents a key moment in Stripey Stork’s 11-year history. As one of the largest baby banks in the UK, supporting families across Surrey and Croydon, the opportunity to expand into a neighbouring warehouse was vital to meeting increasing demand. However, transforming the space into a functional, inclusive spac...
Giving to build better lives
Bellway
Client: Cancer Research UK
Since establishing its partnership with Cancer Research UK nine years ago, Bellway has raised £4.1 million for the charity as at 31 December 2024 – with a target to increase this total to £5 million by the end of 2025. This has been achieved through the collective efforts of Bellway’s nearly 3,000 employees across the UK, driven by a d...
SPORT, TRAVEL AND LEISURE
Ambassador Cruise Line x Help for Heroes
Ambassador Cruise Line
Client: Help for Heroes
Our partnership with Ambassador Cruise Line is based on a dedication to bettering the physical and mental health of our communities and raising awareness of our efforts to support veterans no matter when or where they served. Since March, they have welcomed on board veterans who have shared their experiences with guests, held a poignan...
Cadent Vulnerability and Social Programmes Team
Cadent
Client: Inspiring Fitness at Centres for Warmth
At Inspiring Fitness, we believe that when you feel fit and healthy, you feel equipped to achieve more in all areas of your life. That’s why our mission is: “to inspire a better way of life for everyone, everywhere.” Inspiring Fitness “breathes life” into communities that need it the most by providing FREE inclusive fitness sessions f...
TELECOMS & TECHNOLOGY
COMMUNITY IMPACT
Sony Music UK Social Justice Fund and Young Urban Arts Foundation
Sony Music UK
Client: Young Urban Arts Foundation
Young Urban Arts Foundation (YUAF) has empowered over 22,000 young people over the past 15 years, creating a world where marginalised youth are seen, heard, and celebrated—regardless of their background or circumstances. Through workshops, activities, and accessing role models and opportunities, YUAF use creativity and culture to empo...
CONSORTIUM AWARD
Corndel & Hospice UK Levy Gifting Partnership
Corndel
Client: Hospice UK
A pioneering collaboration between Corndel and Hospice UK is transforming the hospice sector by equipping professionals with critical data, leadership, and fundraising skills. Enabled by over £1.17 million in gifted Apprenticeship Levy funds, this initiative has provided 94 hospice professionals from 64 hospices with fully funded, high...
Shortlist: Evolve Project
UBS, Linklaters, Societe Generale, Societe Generale UK Foundation
Client: East London Business Alliance (ELBA)
Four years ago, the Evolve Project began as a collaborative partnership between Linklaters LLP, UBS, Societe Generale and the Societe Generale UK Foundation, all working directly with their charity partner East London Business Alliance (ELBA). This remarkable collaboration has involved over 650 employee volunteers who have contributed ...
Health Charity Partnership
Tesco
Client: British Heart Foundation, Cancer Research UK, Diabetes UK
In 2018, Tesco joined forces with British Heart Foundation (BHF), Cancer Research UK (CRUK) and Diabetes UK (DUK) to form a unique and groundbreaking partnership. Harnessing the charities’ expertise together with Tesco’s reach and insight as the UK’s largest retailer, the Health Charity Partnership has since empowered millions of custo...
Microscope Ball
Microscope Ball Committee
Client: Muscular Dystrophy UK
For four decades, a dedicated group of individuals from the commercial property sector have organised an annual fundraising event for Muscular Dystrophy UK, the leading charity for over 110,000 people in the UK living with one of over 60 muscle wasting conditions. This impactful partnership reached new heights in 2024 when the consorti...
Rise
ICAEW
Client: The Talent Foundry (TTF)
ICAEW, BDO, EY, Grant Thornton, KPMG and PwC, in partnership with The Talent Foundry (TTF), founded Rise in 2021 with the purpose of 'equipping the most underserved young people in the UK with the skills they need to succeed in life and work’. Now with 40+ employer partners, Rise supports students aged 11-16 in social mobility cold sp...
CORPORATE FOUNDATION AWARD
Poundland Foundation
Poundland
Client: Poundland Foundation
The Poundland Foundation was launched in May 2021, and brings together all Poundland’s charitable activity, including generous donations from customers, inspirational fundraising by colleagues, and support from suppliers. From launch in May 2021 to September 2024, £5.3 has been raised, and over £4.2m has been awarded in grants. The...
The Smiths Group Foundation
The Smiths Group Foundation
Client: Just a Drop
The Smiths Group Foundation was established in Summer 2023 to award grants to charities nominated by Smiths employees, which align with our purpose of engineering a better future. Within that purpose, grants focus on three outcomes: - Improving access to quality STEM education and skills for underrepresented groups. - Improving s...
LONG-TERM PARTNERSHIP
Ada, The National College for Digital Skills and King
King
Client: Ada, The National College for Digital Skills
The partnership between Ada, the National College for Digital Skills, and King exemplifies a shared commitment to social mobility and inclusion. Since 2015, King has invested over £1m to empower more than 1,300 young people from underrepresented backgrounds, dismantling barriers to digital careers. Currently, just 21% of the tech workf...
Asda x BBC Children in Need
Asda
Client: BBC Children in Need
Asda’s partnership with BBC Children in Need aims to improve the lives of Children and young people across the UK. Through a combination of fundraising, engagement and activations we deliver an all year round partnership programme. Together, we have built a highly successful partnership, raising both funds and awareness for the charit...
ScottishPower & Cancer Research UK - £40 million raised!
ScottishPower
Client: Cancer Research UK
Our partnership with ScottishPower started back in 2012. Since then, ScottishPower customers, employees and suppliers have helped raise more than £40m for Cancer Research UK’s (CRUK) lifesaving work to help beat cancer. They’ve generated this impressive amount through their hugely successful Help Beat Cancer energy tariff, sponsorship ...
Supporting Comic Relief and the DEC
British Airways
Client: Comic Relief and the DEC
We’ve supported community initiatives across the UK and around the world for more than 30 years - creating opportunities in the communities we serve and helping communities affected by crisis within the UK and across the globe. Through our partnerships we seek to amplify the voices of marginalised people, breakdown barriers, and pr...
The Community RePaint Network
Dulux
Client: The Community RePaint Network
According to the British Coatings Federation, the UK wastes an estimated 55m litres of paint annually. Community RePaint is the leading circular solution to leftover paint through redistribution and remanufacturing leftover paint to those in need. The network was launched through funding provided by Dulux in 1993 and has been solely s...
MID-TERM PARTNERSHIP
Giving to build better lives
Bellway
Client: Cancer Research UK
Since establishing its partnership with Cancer Research UK nine years ago, Bellway has raised £4.1 million for the charity as at 31 December 2024 – with a target to increase this total to £5 million by the end of 2025. This has been achieved through the collective efforts of Bellway’s nearly 3,000 employees across the UK, driven by a d...
GROW Programme
Societe Generale
Client: Shelter
The Get Real experience Of Work (GROW) programme is run by Shelter and funded by Societe Generale (SG) and the Societe Generale UK Foundation (SGUKF). The social change it exists to achieve is to support people with lived experience of homelessness and poor housing to gain access to meaningful and sustained employment via GROW trainees...
Sinclair and Little Lifts
Sinclair International Ltd
Client: Little Lifts
Sinclair and Little Lifts have been working together since 2017. What drives this partnership is the shared belief that everyone facing breast cancer treatment needs to feel cared for and supported. Event sponsorship, fundraising and pro bono support has seen Sinclair raise over £200k for Little Lifts, provide over 500 hours of volun...
The One Number programme - addressing fuel poverty
Cadent
Client: National Energy Action (NEA)
The One Number programme is a partnership between Cadent’s Services Beyond the Meter (SBtM) programme and National Energy Action (NEA), launched in 2016 to address fuel poverty. Its core objective is to protect and support vulnerable individuals, particularly those whose gas supply has been disconnected due to safety concerns and who ...
Tropic Skincare x UWS
Tropic Skincare
Client: UWS
Since 2019, Tropic, a natural skincare brand, has proudly partnered with UWS to champion its mission of bringing quality, inclusive education to children in the world’s poorest and most remote regions by building schools, training teachers, and ensuring capacity in communities to further education for this generation and the next. To d...
SHORT-TERM PARTNERSHIP
Break the Ice
Iceland Foods Ltd
Client: Campaign Against Living Miserably (CALM)
The partnership between Iceland Foods Charitable Foundation (IFCF) and Campaign Against Living Miserably (CALM) has played an active role in tackling suicide, the largest single cause of death among young people in the UK. Together, IFCF and CALM have worked to break the silence, reduce stigma, and bring life-saving conversations to co...
Bridging the Digital Divide: Reconome’s Partnership with Good Things Foundation
Reconome
Client: Good Things Foundation
Reconome’s partnership with the Good Things Foundation is a groundbreaking initiative that bridges the digital divide while promoting environmental sustainability. Together, we have refurbished and redistributed thousands of surplus devices, providing digital access to vulnerable communities while significantly reducing electronic wast...
Omaze and Campaign Against Living Miserably Fundraising Partnership
Omaze
Client: Campaign Against Living Miserably
A partnership between Omaze and the Campaign Against Living Miserably (CALM) has raised £3.5 million. Funded by a luxury-house prize draw, it is the biggest donation in CALM’s 20-year history and will safeguard its suicide-prevention helpline for the next two years. Omaze devised, funded and resourced a social media, TV and press camp...
BEST EMERGENCY RESPONSE PROJECT
BEST RESPONSE TO THE COST-OF-LIVING CRISIS (free to enter with any other award entry)
Funding school uniforms to improve educational outcomes
Vanquis Banking Group
Client: School Home Support
United by a shared vision to build a future where children and young people can achieve their full potential, Vanquis Banking Group's partnership with School-Home Support (SHS) since 2016 has sought to maximise educational opportunities for all children. In 2022, as the cost of living crisis intensified, school uniform costs emerged a...
Support Fund
British Gas
Client: British Gas Energy Trust
At the end of 2023, 36% of English households were in fuel poverty, more than double the 2020 figure. Rising global energy prices, driven by conflict in Ukraine and market volatility, have intensified financial pressure on households struggling to afford essentials like food, rent and energy bills. Recognising the urgency for extra s...
Supporting our communities with carbon monoxide, PSR, energy efficiency and income maximisation advice through our mobile advice centre
Cadent
Client: YES Energy Solutions
The Mobile Advice Centre (MAC) project, in collaboration with YES Energy Solutions in 2024, has launched a Mobile Advice Centre aimed at tackling fuel poverty in hard-to-reach areas. This innovative initiative brings expert energy efficiency advice directly to vulnerable communities, offering personalised support on reducing energy bil...
BEST ENVIRONMENTAL IMPACT PARTNERSHIP
10 years of keeping Britain tidy
Clear Channel UK
Client: Keep Britain Tidy
Over the past 10 years, Clear Channel’s partnership with Keep Britain Tidy has gone from strength to strength, culminating in the biggest employee, customer, and public engagement in the charity’s Great British Spring Clean in 2024. Recognising that litter is a major environmental issue that affects 90% of the UK, we have supported the...
TALENT
CSR TEAM OF THE YEAR
Cadent Social Programmes Team
Cadent
Client: Various across UK
Cadent’s CSR team focuses on responsible actions and collaboration to earn trust and create social value - aiming to make a meaningful impact on communities by addressing fuel poverty. We build partnerships across the most deprived areas of the UK, collaborating with over 70 local and national charities, and supporting a diverse rang...
