Deutsche Bank's UK Charity of the Year 2022-2023

Deutsche Bank

Client: MQ Mental Health Research

MQ Mental Health Research was chosen by Deutsche Bank employees to be its UK Charity of the Year 2022-2023.

1 in 4 people are affected by mental illness every year, yet funding for this health crisis falls woefully short, with just £9 spent on research per person affected. MQ and Deutsche Bank have been working together over the past two years to change this status quo and transform the face of mental health by raising funds to invest cutting-edge mental health research, while also building the capacity of the charity through pro-bono support. The partnership has proved transformative, exceeding fundraising targets and engaging thousands of employees with volunteering and strategic initiatives.. Across the two years, £2.1 million has been raised through an innovative calendar of events, while initiatives like the 24-Hour Global Hackathon saw employees sharing their skills with MQ to help take research projects out of the lab and into practise. In addition to funding research, the bank’s support has also been instrumental in creating a lasting legacy for the charity, enabling MQ to achieve financial sustainability for the first time in its history and to develop vital new sustainable income streams.