Long-term partnership

Client: Cancer Research UK

Cancer Research UK (CRUK) is the biggest charitable funder of research into children’s and young people’s cancers in the UK. ​In 2024, we joined forces with leading high street fashion retailer TK Maxx, to raise awareness of cancers that affect children and young people and raise funds to support life-saving research.

2024 marks 20 years of this incredible partnership, which has now raised a staggering £44m for Cancer Research UK for Children & Young People – the part of CRUK dedicated to supporting research into cancers affecting 0-24-year-olds. TK Maxx has raised funds through their long-running clothing collection campaign ‘Give Up Clothes for Good’, sales of charity merchandise, customer donations and staff fundraising. TK Maxx has also been instrumental in helping raise awareness of our Cancer Research UK for Children & Young People brand and the cause. TK Maxx is our lead corporate partner in this field of research.