Money Heroes


Client: Young Enterprise

Money Heroes is a free programme from Young Enterprise, in partnership with HSBC UK, seeking to transform financial education for primary children aged 3-11 at school and at home. It offers a wide range of high-quality, fun and engaging resources including activities, support resources, storybooks, interactive games and podcasts. 2023 saw the launch of adaptable and accessible SEND resources, developed in collaboration with BBC Children in Need, as well as Welsh language adaptations and a teacher guide. Young Enterprise & HSBC UK believe all young people, no matter their background or circumstance, should be given opportunities to access financial education and develop money management skills; the younger they start learning these skills the better. In its first 4 years, Money Heroes reached over 680,000 young people, over 4,100 schools/organisations, over 5,400 educators and over 15,700 parents.