Greene King & Macmillan Cancer Support - Long-Term Partnership

Greene King

Client: Macmillan Cancer Support

Macmillan and Greene King (GK) have worked together in partnership since 2012, raising more than £17.8 million in total so far.

We are entering this category because over the past 12 years our partnership has grown immensely to raise record sums, engage more and more of their 40,000 strong workforce and create genuine impact for their team members, customers, and local community as well as for Macmillan and society as well.

For the first 10 years of the partnership GK has solely funded Macmillan healthcare professionals including our iconic Macmillan nurses. We know that it is this vital one-to-one support from a dedicated cancer nurse that makes all the difference to people on their cancer journey. Cancer nurses can support each person, with their own needs, through the maze of health and care services. In early 2023 we decided to use our partnership to react to the cost-of-living crisis and its impact on people living with cancer. GK pledged their first £1million raised to Macmillan’s Emergency Grant Appeal becoming one of our biggest funders. Our long-term partnership and the huge amount raised means that Macmillan can fund core services and be there for even more people living with cancer.