Earthquake Appeal

The Sun

Client: The British Red Cross

In the wake of the disaster in Turkey and Syria, The Sun’s Earthquake Appeal was created to raise money for the British Red Cross’s urgent disaster relief in affected areas.

Sun readers, moved by harrowing reports of the devastation on the ground, alongside some of Britain’s biggest companies and celebrities including Tesco, Sainsbury's, Morrisons, Dunhelm, Marks & Spencer, JD Sports donated to the appeal, gave generously and quickly raised 1 million in just a week. Given this was in the midst of a biting cost-of-living crisis makes the scale of generosity shown even more extraordinary. Our appeal total currently stands at over 2.8 million and was supported by The Princess of Wales and the Prime Minister.