Tyrwhitt Takeback Scheme

Client: British Heart Foundation

The partnership between Charles Tyrwhitt and the British Heart Foundation (BHF) is a leading example of how a fashion retailer and charity can work together to deliver meaningful environmental and social impact. Introduced voluntarily ahead of potential mandated textiles Extended Producer Responsibility (EPR) legislation, the partnership set out to strengthen and scale Charles Tyrwhitt’s takeback scheme, giving customers an easy, trusted way to donate pre‑loved menswear, a category under donated at the BHF. Both organisations set an ambitious goal to raise £1 million within three years through donated items. The milestone was reached in just 17 months, and the partnership has now generated over £4.4 million for lifesaving research.

The collaboration delivers impact across two pillars: sustainability and public health. Environmentally, it has diverted 84 tonnes of clothing from the waste stream and given 388,000 items a second life. Socially, Charles Tyrwhitt has championed the BHF’s RevivR CPR training tool, reaching millions of customers and empowering more people with lifesaving skills.

Through strong operational collaboration, investment in customer communications, and senior leadership support, the partnership has created a scalable, future ready model that benefits customers, communities, the environment, and both organisations, setting a benchmark for responsible retail.