Tonic water for safe water: Just a Drop & Lixir Drinks Partnership
Client: Just a Drop
As a premium tonic water and mixer brand, Lixir Drinks is committed to leaving the planet in a better way than when they found it and the business is built on three pillars that are integral to every element of their operations: People, Planet and Product.
The partnership with international safe water charity Just a Drop is therefore very relevant, whose work fits seamlessly into the pillars. Lixir donate 1% of their annual revenue to Just a Drop, equating to a minimum of 100 litres of clean drinking water donated for every case of Lixir sold.
With the donations received, Just a Drop is delivering a project at Mwania Primary School in Kenya, where the children who attend will have access to safe water all year round, through a rain water harvesting tank which is being built – tangible impact.
This resonates hugely with Lixir's customers, who clearly value the impact the brand is achieving.