Agency: Charity partner: Cancer Research UK
Since 2004, TK Maxx has raised over £40 million for Cancer Research UK (CRUK), which has enabled the charity to make considerable advancements towards helping more children and young people survive cancer with a good quality of life.
TK Maxx have looked to grow and expand all aspects of the partnership year on year using their brand profile, customer reach, associate network, sales and marketing resources and product development capabilities to both raise vital funds and boost the awareness of children and young people's cancers. In addition to this, TK Maxx have demonstrated a continued commitment to CRUK by funding two long-term, strategic projects, both with the aim of helping more children and young people survive cancer with a good quality of life.
The impact of this growth and investment is clear, as the survival rates of children and young people diagnosed with cancer continues to increase. With the outstanding support of TK Maxx, CRUK can further its research into children and young people's cancers and bring forward the day when every child diagnosed with cancer goes on to live a healthy and happy life.