Team Aviva and friends fundraising for Rutty and Paula
Client: Pancreatic Cancer UK
Tragically, just as we were starting to formulate a plan, in December 2020 Rutty died.
Throughout 2021 his friends and colleagues came together, not only in memory of himself but another of our team, Paula, who we lost to Pancreatic cancer 5 years earlier. Together we participated in a program of fund-raising events from virtual walks to a 220-mile bike ride and a pub quiz to a touch of purple hosted event, to raise a stretching target of £30,000.
In total we raised a staggering £91,000 for PCUK and we wanted to share with you our story of how this galvanised an organisation and an industry to raise money for our much-loved friends and colleagues and show our admiration and support for their families