2025 TCS London Marathon Charity of the Year; Pancreatic Cancer UK

Client: Pancreatic Cancer UK

The TCS London Marathon 2025 Charity of the Year was awarded to Pancreatic Cancer UK, the smallest charity to have ever been awarded the partnership. By harnessing the global profile and emotional power of the world’s most iconic mass participation sporting event, the partnership demonstrated exceptional commitment on both sides to working collaboratively to achieve extraordinary results and to transform the future for people facing pancreatic cancer. Ultimately, what was delivered was one of the most successful London Marathon partnerships in history in terms of income raised, public engagement and meaningful impact.