TACKLING HUNGER CAMPAIGN
Agency: Charity partner: FareShare
Barclays is committed to helping its customers, clients, colleagues, and the wider community deal with the unprecedented social and economic crisis caused by COVID-19. In response to the pandemic, Barclays established a £100m COVID-19 Community Aid Package to support charities working in the communities hardest hit by the pandemic.
Food poverty is one of the biggest global issues to arise from the pandemic with hunger threatening to kill more people than COVID-19. This prompted Barclays to support food charities with their COVID-19 relief efforts over winter, a period which we know is particularly difficult, to help them meet an unprecedented level of demand.
With over eight million people in the UK struggling to put food on the table, FareShare was one of 100 UK charities to receive a donation of £100,000 from the Barclays 100x100 UK COVID-19 Community Relief Fund - an initiative which forms part of the bank's wider COVID-19 Community Aid Package.
Barclays launched its Tackling Hunger campaign to take this support even further, with the bank committing to double match colleague and UK public donations to FareShare to help get food where it's needed most.