Sustainable bags, for sustainable water sources
Client: charity: water
This charge does more than disincentivise - it raises funds to tackle one of the world’s biggest problems: the water crisis. 1 in 10 people don’t have access to clean, safe water or sanitation. This is the leading cause of death for children under 5, and it’s a problem we know how to fix. UNIQLO partnered with charity: water to do this, donating 5p/c for each paper bag sold across Europe. 100% of these funds are invested in clean water solutions for rural, isolated communities in countries that are low on the UN’s Human Development Index. charity: water works with local partners who deliver the most appropriate, long-term solutions for villages and schools in their area. To date, clean water has been funded for 39,655 people across 5 countries: Bangladesh, Cambodia, Madagascar, Malawi and Uganda.