smart x Create art cars

Client: Create

In 2025, leading charity Create, which uses the creative arts to connect, empower, inspire and upskill society’s most disadvantaged and vulnerable people, partnered with the UK branch of global automotive brand, smart UK (“smart”), to deliver an inspiring nationwide programme exploring the theme ‘Open Your Mind’. Taking part in a series of visual art workshops led by professional artists, each participant, whether a young carer, disabled child or older person with dementia, was able to reflect on what openness, imagination and self-expression meant to them, through painting, drawing or collage.

Each individual piece was then carefully collated into a vibrant, large-scale collage, which was transformed into a bespoke vehicle wrap for the award-winning smart #1 and #3 electric vehicles. The resulting ‘art cars’ are a bold celebration of individuality, collective creativity, and the positive impact of the creative arts. More than just a visual collaboration, it’s a celebration of the communities Create works with every day. People who are often overlooked or underserved by traditional arts opportunities were given the space, tools and encouragement to create something powerful. And their creativity has been widely celebrated, via a drive-around; CarFest; and international media / social media coverage.