Kurt Geiger Kindness Foundation

Client: Kurt Geiger Kindness Foundation

We are on a mission to build a more inclusive creative industry by providing underrepresented young people with the support, skills and opportunities they need to overcome barriers. We began by supporting grassroots charities, rooted in their local communities, to empower young people and spark creativity. From there, we saw the value in sharing our own knowledge to drive direct impact, leading to the creation of Business by Design (BBD) - an innovative, learning programme transforming access to creative careers for underrepresented young people. The free, 7-month long programme, co-designed by young people, for young people, equips students with AQA-accredited unit award qualifications, 200+ hours of learning, paid work experience, mentorship, and the confidence to thrive in an

industry where diversity is long overdue. “I applied whilst working at a pub - it’s changed everything.” - Mabel, BBD graduate and now Kurt Geiger Marketing Coordinator.

Our latest programme, The Creative Corner, expands this mission to Cameroon, bringing creative education to young people where it is not part of formal learning. To date, Kurt Geiger has raised over £2.5 million, enabling the Kindness Foundation to fully fund BBD and The Creative Corner, while also supporting grassroots organisations.