Client: Money Ready (previously MyBnk)
Since 2022, Aberdeen Group has been supporting Money Ready’s young adult work, providing financial education to 16-25-year-olds in vulnerable circumstances across the UK. This partnership has enabled Money Ready to strengthen our work with young adults from priority groups, particularly those at risk of homelessness, those facing systemic barriers to education and employment, and those living independently for the first time. Now in a renewed funding cycle for 2025–28 worth £751k through Aberdeen Group Charitable Trust (AGCT), the support is allowing us to reach even more young people at key transitional points in their lives, where access to financial education can have a lasting impact on their confidence and ability to make informed financial choices. Beyond grant funding, Aberdeen Group contributes employee volunteering, helps to drive policy and public affairs activity, and supports programme innovation, making this a partnership that creates impact well beyond what funding alone could achieve. The social change the partnership seeks to drive is ambitious: reducing economic inequality, strengthening financial resilience, and breaking intergenerational cycles of poor financial literacy. This is a partnership built on shared values, genuine flexibility, and a determination to go beyond transactional funding, and the results reflect that.
