Human Right to Hygiene
Client: In Kind Direct
These organisations support over 345,000 people each week on the frontline of their communities, including people experiencing financial hardship and find themselves in a cycle of hygiene poverty. They see first-hand how products can make a difference - they give someone a helping hand, get people back on their feet and can be the gateway to brighter futures.
Since 1998, the partnership with Kimberly Clark has supported over 6,700 charitable organisations with £8million worth of essential products, including Andrex toilet roll!
As the cost-of-living crisis worsened across the UK throughout 2022, Andrex and In Kind Direct shared a clear vision that no-one should have to choose between heating, eating and keeping clean.
Together, In Kind Direct and Kimberly-Clark aimed to provide short and long-term solutions to keep people clean, safe and well across three key pillars; Better Access, Better Clean, A Better Way.