GO Outdoors with Scouts

Client: The Scouts UK

This partnership stands out as a model of what meaningful, measurable and mission driven collaboration should look like. GO Outdoors and Scouts have not only aligned our values—we have translated them into sustained, life changing action for hundreds of thousands of young people. Through financial investment, practical support, expert guidance and a deep commitment to removing barriers, the partnership has opened the outdoors, more needed than ever in modern life.

The scale of impact is undeniable: hundreds of thousands of badges earned, thousands of volunteers supported, millions saved by families through discounts, and life enhancing experiences made possible for young people who might otherwise never have pitched a tent. The partnership delivers social value at every level—empowering volunteers, inspiring young people and demonstrating how a national retailer can enable long term societal change.

After nine years of consistent delivery, development and shared purpose, this partnership has proven itself not just effective but transformative. It is a shining example of how two organisations can work together to create equitable access to the outdoors, improve wellbeing for future generations. For its depth of impact, its commitment to inclusion and its unwavering dedication to young people, this partnership is worthy of recognition.