Give Back Friday 2025 – Mango Means More

Client: UWS

Since 2019, Tropic has partnered with UWS to ensure children in remote communities can access quality education. In 2025, Tropic’s flagship Give Back Friday transformed a peak retail moment into a purpose‑led fundraising and awareness movement, centring the return of its most‑loved Wild Mango fragrance - a symbol of generosity, abundance and joy. The proposition was simple and compelling: “Get More, Give More.” Every £100 spent unlocked a free Wild Mango gift set and funded two days of education, directly linking product love to real‑world impact.

A multi‑channel approach including organic social, Ambassador advocacy, PR, email, Instagram and LinkedIn thought leadership, enabled Tropic to act as the marketing engine for UWS. Content featuring the partnership generated over 1.3m views and more than 5,850 shares across Meta platforms, as well as an additional 450+ social mentions from Tropic Ambassadors, further extending the campaign’s reach.

Most importantly, 107,000 days of education were funded through the campaign. This sits within a long‑term record of impact made possible by Tropic’s support: 7.5 million+ days of education delivered, 7,650+ children supported into school, 383 teachers trained, and five schools built with 1,053 children now attending who previously had no access to education.