Fernham Homes and Spadework

Client: Spadework

Fernham Homes has created a marketing partnership that has transformed awareness, engagement and trading success for Spadework. By placing a Spadework hamper in every new home they sell, Fernham Homes has built our charity into the heart of the home-buying experience. This initiative has introduced hundreds of residents to our site, turning new homeowners into customers, supporters and long-term advocates.

The results have been extraordinary. Since the partnership began, Garden Centre income has increased by 53 percent and Café income has risen by 92 percent. Footfall has grown, community engagement has deepened and Spadework is now part of the everyday lives of families who might never otherwise have discovered us. These increases have strengthened our ability to provide life-enhancing activities and support for adults with learning and other disabilities, people living with dementia and individuals experiencing mental health challenges.

Fernham Homes reinforces this visibility by displaying Spadework branding at their head office, hosting events that showcase our work and championing our mission within their networks. Their approach is rooted in authentic community values and a commitment to ensuring local people understand, visit and invest in Spadework.

This is marketing with purpose, that changes lives and a charity for the long-term.