Dancing Leopard x Railway Children
Client: Railway Children
The partnership raised £86,000 through two campaigns in 2020 and 2021 –‘White Fridays’ where Friday’s profits were donated for three months, and a COVID-19 emergency campaign where over £10,000 was raised via a £5 donation from every sale.
2022 saw the launch of a charity t-shirt for Railway Children from which £17 per sale will be donated, helping to raise more funds and have an even greater impact on the community, and presenting a fantastic opportunity for Railway Children to reach more people in their target demographic through creative social media campaigns.
By having a clear, authentic, and achievable shared purpose this partnership has already delivered on its core aims and is set to flourish even further over the coming years.