CAPITAL ONE & AGE UK NOTTS
Capital One UK
Agency: Charity partner: Age UK Notts
At Capital One, we believe in 'BUSINESS AS A FORCE FOR GOOD'. At the start 2020, our CSR team was embarking on an events-based delivery model for our community support and giving strategies. However, in March, COVID-19 arrived, and we needed to pivot, and quickly.
Throughout the period, our team has gone the extra mile to help the most vulnerable people in our communities, this including a specific focus on helping the elderly. Lockdown for higher-risk groups resulted in older people losing out on social interaction with friends, family, neighbours, or even just their local shopkeeper.
We partnered with Age UK Notts to help them with their response - including shopping for essential items, prescription collection, daily support calls to maintain social contact and a donation to enable the creation of a Welfare Support Service.
In partnership with Age UK (and other charities for vulnerable/senior citizens), we identified those who may be able to benefit from the support of our Click Silver programme aimed at developing their confidence and basic digital / IT skills. Working with BITC, we transformed the programme delivery model to allow even more people to benefit from the support and help keep them connected.