British Garden Centres x Greenfingers Charity

Client: Greenfingers Charity

British Garden Centres (BGC), the UK’s largest family-run garden centre group, partnered with Greenfingers Charity to bring the healing power of nature to children’s hospices nationwide. Greenfingers creates magical outdoor spaces for life-limited children and their families, and BGC’s horticultural expertise and national footprint made them an ideal partner.

Since launching the partnership in 2021, BGC has raised over £150,000, donated thousands of plants and materials, and mobilised staff volunteers to support with the design and the build therapeutic gardens. Through in-store fundraising, seasonal campaigns, and customer engagement, BGC amplified Greenfingers’ mission while embedding social purpose into its brand.

The impact is profound: children now have safe, sensory-rich spaces to play, relax, and connect with nature; families enjoy moments of peace during the most challenging times. This partnership exemplifies how a business and charity can unite around shared values to deliver lasting social change.