Breakfast Bookstars

Client: National Literacy Trust & Magic Breakfast

Breakfast Bookstars is a charity partnership with Arch Insurance which forms part of the National Literacy Trust’s Libraries for Primaries campaign and Magic Breakfast’s fuel for learning initiative. Our objective is to significantly reduce educational inequality in the UK's most financially disadvantaged communities.

The partnership address two fundamental barriers to learning: hunger and poor literacy, by providing nutritious breakfasts and well-equipped libraries in primary schools in some of the UK’s most financially disadvantaged areas. Our holistic approach ensures 6,500 children annually start their day nourished, with access to high quality books and reading for pleasure resources and with equal opportunities to unlock their potential. We're helping children write their own success stories – one breakfast and one book at a time. Results have been transformative: 100% of teachers in participating schools now rate their school's reading provision positively (up from 30%), while 79% offer reading activities with breakfast (up from 21%). All participating schools report improved readiness to learn and punctuality, with 94% noting better concentration and educational attainment.

Breakfast Bookstars was launched a one-year pilot in January 2025 and funding for the programme has been renewed on a rolling basis, initially for a further three years (2026-2028).