Having faced a significant cut in headcount during the ‘fix’ phase of their business story in recent years, as the move into ‘growth’ began, Aviva’s Group and UK CR team needed to collaborate closer than ever before to succeed. Based across four UK locations, this was no mean feat. In 2016, their strategy was built on ensuring solid foundations of robust governance and compliance, best practice and accountability to stakeholders. This allowed confident activation of big bang external-facing activities that made a real difference to the many communities they served. This included the launch of a three year partnership with the British Red Cross (BRC) which smashed its targets and resulted in the most international volunteering activity of its kind the BRC had ever seen – the Aviva Global Mapathon. The UK Aviva Community Fund saw collaborative working which resulted in over 450 winners winning a total of £1.75m. Thanks to this collaboration and others achieved through an aligned strategy, not only did communities benefit (over 100,000 beneficiaries in 2016 alone), but the public’s trust in Aviva increased (25% for those who knew about ACF) and 84% of employees felt Aviva was a good corporate citizen, 9 percentage points above the industry benchmark.