Asda Tickled Pink

Asda and Breast Cancer Now


There has been incredible progress in breast cancer research and care, but breast cancer remains the most common cancer in the UK and rates of diagnosis are increasing. A diagnosis can have a devastating impact on all aspects of life, and there are currently more than 600,000 people in the UK living with and beyond a breast cancer diagnosis. But Tickled Pink has a bold ambition. We are committed to making a tangible and long-term difference to early diagnosis rates in breast cancer in the UK, to improve outcomes, and ultimately, save lives. 
We use our scale, reach and channels to influence breast check behaviour, and draw on the power of colleagues, customers and suppliers to raise an incredible £4.6million annually to fund world class research and life-changing care and support services. We innovate to develop targeted and disruptive campaigns to engage customers and wider communities with our life-saving information. We target harder-to-reach, at-risk groups, and develop bespoke breast awareness programmes.
We are incredibly proud of our 24-year old partnership, and have demonstrated constant evolution and innovation to deliver exciting campaigns and new, ground-breaking programmes to reach communities across the UK with our life-saving message.

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