Emma Betts

National Charity Partnerships Manager , Asda

Having spent nearly 15 years honing her skills as an award winning Corporate Social Responsibility ESG professional; creating, developing and delivering a range of high value dynamic national community investment and charity partnership programmes for three top UK retailers. From managing corporate foundations, to charity of the Year campaigns and long term fundraising partnerships (up to £11m per annum). Emma is passionate about developing transformational socially impactful programmes and enabling organisations to reach their potential through delivering high performing and high value partnerships. In her role at Asda Emma is focussed on raising vital funds for breast cancer charities: Breast Cancer Now and CoppaFeel! and through engaging, disruptive, compelling and consistent breast check awareness campaigning; to change behaviour and increase the early diagnosis rates of breast cancer in the UK. Her other major partnership is leading the fundraising programme between Asda and BBC Children on Need, where all store and cause related products support children in crisis, emergency essential grants.