Annabelle Risdon

Annabelle leads the vision for innovative charity fundraising as Director at Give as you Live, helping UK charities raise £47Million+ to date. With more than 20 years’ experience spanning Commercial Sales and the Third Sector, Annabelle specialises in building strategic partnerships that unite business, technology and philanthropy to deliver meaningful social impact. Passionate about the power of collaboration, Annabelle has helped raise significant revenue linked to high-profile fundraising partnerships involving celebrity ambassadors that include Sir Kevin Sinfield in support of MNDA and Graeme Souness CBE in support of DEBRA. The work Annabelle does reflects a commitment to creating innovative revenue opportunities for charities while inspiring businesses to embed purpose and giving into their commercial strategies. With a particular interest in the intersection of digital innovation and philanthropy, Annabelle champions the role of technology in making charitable giving more accessible and sustainable. Through the Give as you Live platform, thousands of UK charities can benefit from new fundraising opportunities, demonstrating how the combination of commercial expertise, innovation and compassion can drive lasting positive change.