John Thompson

Director at fundraising and management consultancy Changing Business


John Thompson, director of social purpose at fundraising and management consultancy Changing Business, has supported the corporate fundraising activities of many causes through consultancy, bespoke training and the recruitment of corporate fundraisers at all levels. He’s a prolific blogger and reviewer of corporate-community partnerships on UK Fundraising, has made Fundraising magazine’s “Top 50 Most Influential” several times and worked with Business in the Community to create the Cause-related Marketing Guidelines. In 2016, John created the #FirstFiver campaign that went viral and raised an estimated £12.5m for charities across the UK. This triggered a whole new form of notes and coin-based fundraising schemes, such as #PoundForPound, #Austenner and #FinalFiver, that John coined “tenderaising”.

A Sociology & Social Policy graduate, with a post-graduate Diploma in Business Administration and IT, John’s career spans real-time news programming (Reuters News Agency) corporate & consumer PR (MSL Group) and corporate partnerships development.

As a senior corporate partnerships manager at Help the Aged (now Age UK), John led his new business development team to raise millions in partnership with companies through sponsorship, cause-related marketing and strategic alliances. Partners included Tesco, Lloyds of London, Zurich Financial, Alliance & Leicester, Fox’s Biscuits, Mars Confectionery, Barclays Bank, ICAP and even Noddy and the rest of the Toytown crew. His concept for the Charity’s 40th anniversary garden at the Chelsea Flower Show, which he also got sponsored, was described by Alan Titchmarsh as “the most creative I’ve ever seen”.

As a consultant, John's advised and supported a wide range of brands including Action for Children, Barnardo’s, British Heart Foundation, British Red Cross, Carers UK, Cancer Research UK, Costa Coffee, Farm Africa, Great Ormond Street Hospital Children's Charity, Global Radio Charities, Jo's Cervical Cancer Trust, Mines Advisory Group, Operation Smile, Plan UK, RedR, Refugee Council, Research into Ageing, Samaritans, Scope, Sense, Shelter, The Ethical Trading Initiative, Welcome Break, Whitbread and Whizz-Kidz.

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