Since 2012 Whitbread and Great Ormond Street Hospital Charity (GOSH) have worked in partnership to reach a fundraising target of £20 million. Employee fundraising is at the heart of our partnership and its success is driven, not by a corporate donation, but by the dedication of Whitbread employees across the country to make a difference to GOSH.
Through a number of successful employee fundraising initiatives, an annual run rate of over £2.5 million has been achieved. These activities include four ‘National Charity Weekenders’ a year, annual skydives and seasonal raffles. While these long-standing activities remain in place, in 2019 a new campaign called ‘Your Everest, Powered by Wellbeing’ (Your Everest) was launched to capture the hearts and minds of employees and to increase fundraising to over £3 million per year. Your Everest provided space within the business for our teams to take on a new activity which would support their wellbeing whilst raising money for GOSH.
The campaign is entered for this award as it resulted in more employees than ever making an individual commitment to support GOSH and drove a 20% increase in fundraising levels.