Asda Tickled Pink uniquely supports the work of the UK’s two leading breast cancer charities- Breast Cancer Care and Breast Cancer Now. Through colleague and customer fundraising, supplier supported products and communication campaigns, over the past 20 years the partnership has raised £50m+, which has directly provided access to life changing support and delivering life saving research for people across the UK and beyond. This complete picture of care and support for those affected and research into a cure, means that Asda make a huge tangible difference to breast cancer in a way that no other company has done before. Early detection of breast cancer can save lives, Breast Cancer Care and Breast Cancer Now want more people to be aware of the different signs and symptoms of breast cancer, and through Asda they have been able to share vital breast health messages to millions of Asda customers and colleagues. One in every five women who Breast Cancer Care has supported in the past 20 years (c. 3.3million people per year)has been a direct result of funds raised by Asda Tickled Pink and Breast Cancer Now would not have been able to set up the ground breaking Tissue Bank or fund vital research projects .