PWS, a fifth-generation family business based in County Durham, with 300 employees and £59m turnover, manufactures bespoke worksurfaces and distributes kitchen components nationally. So as a relatively small business, it was a huge challenge for the company when Mark Stephenson, CEO, conceived Blood Sweat & Gears (BSG), aiming to raise £250,000 for Phoenix House, the northern Help For Heroes Recovery Centre (HFH). Mark led a cycling team of four injured veterans, support staff and colleagues over 320 punishing miles of 18,000ft of climbs across South Africa in April 2016. PWS underwrote all costs (excluding flights kindly donated by SA-Airways). With a packed program of fundraising engaging staff, prior to the ride, and carrying on to the project’s September conclusion, this exceptional project raised an incredible and record-breaking donation of £314,000, the highest amount in 2016 of any singular, third-party challenge donated to HFH. It will fund three psychological advisors for three years at Phoenix House, helping hundreds of injured veterans suffering mental illness. PWS has supported HFH since 2013, donating 7 adapted kitchens to Recovery Centres and hosting regular vocational training visits for veterans. The BSG challenge naturally evolved the HFH/PWS partnership and PWS is committed, long term, to helping veterans in positive transitions to civilian careers.