Prudential plc, as sponsors of the iconic RideLondon event, decided to focus their support around the event on charity and community engagement. Working with two charity partners, Greenhouse Sports and Teach First, Prudential developed the PruGOals programme to help young people achieve their goals, regardless of social or economic background. The comprehensive programme provides opportunity, equipment, training and additional support for the charities’ beneficiaries as they work towards participating in Prudential RideLondon-Surrey 46 – something that would not otherwise be possible without this programme. From supporting 62 London-based participants in 2016 to engaging 260 young people from across the country in 2017, PruGOals has grown in reach and ambition since it was established and resulted in increased confidence, self-belief and fitness levels in participating students. Now in its third year, the programme has grown to include 500 young people from disadvantaged communities nationwide.