First Time for Everything

Prudential UK and Royal Voluntary Service


Prudential UK and RVS are working in partnership to encourage thousands of older people across the UK to stay active, engaged and connected to their communities. Staying connected is a key driver to ageing well, with social connection being as important as health and financial security, but our research shows that one in eight over 60s don’t take part in any activities. In response to this, we launched First Time for Everything; which gives older people across the UK the chance to try something new, locally, for free. This supports the delivery of Prudential’s community investment goal on social inclusion.

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