Prudential plc (‘Prudential’) and its affiliated companies constitute one of the world’s leading financial services groups, serving around 24 million insurance customers, with £562 billion of assets under management.
Since 2012, Prudential has had a strong partnership with London-based charity Greenhouse Sports, primarily supporting the charity’s inclusive basketball programmes for young people across the capital. Greenhouse Sports delivers intensive sport programmes in schools and community clubs which aim to help young Londoners overcome the barriers associated with growing up in areas of disadvantage. Prudential has embodied the true meaning of the word “partner” through their work with Greenhouse Sports and, in 2016, they provided support far beyond a core financial grant. This included providing opportunities for young people to partake in an international sport camp to broaden their horizons, as well as the development of a bespoke community programme associated with Prudential RideLondon, where Greenhouse Sports participants benefited from training and equipment before taking part in the iconic event. These opportunities show a deep understanding of the work of the charity and align with their goals to develop young people through sport. Prudential’s support has enriched the work of Greenhouse Sports and, more importantly, the lives of the young people.