Poundland and Make-A-Wish UK, Tommy's, Whizz-Kidz


In November 2017, Poundland launched a three-year partnership with three national charities - Make-A-Wish UK, Tommy's and Whizz-Kidz - to collectively 'change lives together with every pound'; Three charities joining forces under Poundland's campaign proposition, #Proudland maximised on the opportunity to give back to their local communities and raise as much money as possible.

#Proudland's objective was to raise £1million by the end of 2018, supporting the longer-term ambition to raise £3million and impact 10,000+ children and their families by 2020. Before it reached its first birthday, the campaign had driven a 95% store engagement, far outweighing benchmark scores against other similar industry initiatives and raised £1million by September 2018!

Thanks to this partnership and its fundraising to date, Make-A-Wish will be able to grant the life changing wishes of 250+ children with critical illnesses, Whizz-Kidz will be able to provide 290 young people with the mobility equipment they need and over 3,000 women at high risk of miscarriage, premature and stillbirth will access expert care and support at Tommy's. 

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