#Proudland: “When one of us wins, we all win”

Poundland and Make-A-Wish UK, Tommy’s and Whizz-Kidz


In March 2017 Make-A-Wish UK, Tommy’s, and Whizz-Kidz all walked into Poundland’s boardroom as competitors to pitch to become their new charity partner. The promise was a partnership worth £1m over three years. Instead, Poundland saw that underneath we each had a common goal to create amazing moments for families, and chose all three of us. 
Six months later, we walked out on stage together at Poundland’s annual conference as equal partners in #Proudland; a partnership with a shared aim to change families’ lives.
Since that day our partnership has led the sector. We have brought together multiple partners under a single shared identity. We have worked together to engage more colleagues than any one of us could manage on our own. Most of all, we have built a level of collaboration and trust that is paving the way for charities of all sizes to achieve more together than they ever could alone. 

And Poundland’s fundraising target? Tripled to £3m over three years.

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