In November 2017, Poundland launched a three year partnership with three inspiring children's charities - Make-A-Wish UK, Tommy's and Whizz-Kidz who joined forces under Poundland's #Proudland campaign to collectively raise £3million and impact 10,000+ children and their families by 2020.
Poundland's first ever challenge event 'Pedalling for Pounds' was launched to support this mission with an ambitious plan to cycle store to store around the UK. Within a challenging three month timescale the campaign drove significant engagement, with 120 riders taking part and exceeded fundraising targets achieving £100k!
A catalyst for the new #Proudland campaign, Pedalling for Pounds leveraged Poundland's inherent culture of pride and has helped drive a 95% fundraising engagement rate.
For all three charities it cemented the benefits of this new and unique partnership; providing an opportunity to work together driving fundraising and dramatically increasing their impact across a national platform.
Thanks to this event, Make-A-Wish will be able to grant the life changing wishes of 33 children with critical illness, Whizz-Kidz will be able to provide 370 young people with access to local activity clubs and over 1,100 women at high risk of miscarriage, premature and stillbirth will access expert care and support at Tommy's.