In 2016, the Senior Leadership Team at Kew Green Hotels launched a project called “The Big Idea” which aimed to improve community relationships, generate positive PR, invest in people, encourage employee engagement and in turn attract outstanding people.
Neil Sewell, Managing Director, of Kew Green Hotels Managed Estate’s “Big Idea” was “Small Charity, Big Noise” which should be an “outstanding legacy to be proud of”. Neil’s research resulted in an approach to Greenfingers Charity and together Neil and the Director of Fundraising and Communications at the charity created a compelling reason why Kew Green Hotels should support Greenfingers Charity.
A small charity, Greenfingers, was chosen as charity partner as their work, enhancing well-being for seriously ill children in hospices through inspiring gardens, was innovative/creative and it was felt would therefore capture the imagination of and engage Kew Green Hotel’s 3,500 employees. The charity’s geographical-spread of garden projects reflected the hotel group's regional coverage meaning staff in hotels across the country could engage with and volunteer within local garden projects.