By Your Side

Lloyds Bank and Macmillan Cancer Support


Macmillan Cancer Support and Lloyds Bank have developed a dedicated Cancer Support Service (CSS) which provides specialist advice for customers affected by cancer. To promote the service, Lloyds Bank launched an integrated, multi-channel brand campaign ‘By Your Side’, featuring Macmillan and the CSS, which focused on raising awareness of the financial impact of cancer and the bespoke service available to customers. The campaign had an unprecedented impact on the number of customers seeking support, with 250% increase in calls to the service and a 900% increase in referrals to Macmillan. Together, we are making money one less worry for people living with cancer.

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