Iceland Charity of the Year Partnership

Iceland with Alzheimer's Society & Alzheimer Scotland


Iceland’s charity partnership with Alzheimer’s Society is the latest phase in the company’s long-running campaign to beat dementia. The partnership motivated Iceland colleagues to raise more than £500,000 in their annual Charity Week in 2017, as part of a year-long fundraising drive that raised a total of £944,040 for the charity and included sponsorship of the Society’s Memory Walks nationwide. More than 23,000 customer-facing Iceland colleagues also became Dementia Friends during the year, meaning that whenever a person with dementia walks into an Iceland store, they’ll receive the support needed to have a stress-free and positive shopping experience.

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