Giving kids with limited life unlimited possibilites

BMJ and Lifelites


Lifelites is a small charity that donates packages of 'magical technology' to 10,000 life-limited children across every UK children's hospice every year. The technology enables children to learn, play, be creative, control something by themselves and communicate for as long as possible.
BMJ is a values-driven organisation, owned by the British Medical Association, with a vision for a healthier world. In 2017, their London office staff voted for Lifelites as the local charity they would support.
Lifelites and BMJ partnered to work together and bring life-changing technology to children in hospices.
An important objective of the partnership was for BMJ to provide skills and training opportunities to Lifelites staff in order to create long-term benefits for the charity.
BMJ's HR, Marketing, PR and Data analytics departments provided over 100 hours of pro bono advice worth well over £5,000. And staff in both organisations claimed to have benefited personally and professionally.
In addition, BMJ raised £12,500 through fundraising events in 2017, which they're looking to match in 2018. This will fund 50% of a technology package for a children's hospice. Also, by providing free meeting room space, they've saved the charity over £2,100. 

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