'Splashathon' Charity Days

First Choice Holiday Villages and Tommy's


First Choice Holiday Villages were seeking a charity fitting with their goal of delivering the ultimate family holiday. It was clear that they and baby charity Tommy’s had a shared focus on helping more families to create special family moments.

In 2008, they launched their joint fortnightly “Splashathon” charity days, a family-friendly programme of pool and evening activities, making the most of the amazing resort facilities available. The partnership harnesses the energy of resort staff, emotionally connects with guests and most of all - is fun! A combination that to date has raised an incredible £600,000 to save babies’ lives.

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