Dishoom is a well-loved restaurant paying homage to the Irani cafés and food of Bombay. Magic Breakfast is a charity providing healthy breakfasts and expert support to children in the UK who arrive at school too hungry to learn. Dishoom donates the cost of a Magic Breakfast for every breakfast sold across all eight UK restaurants – a Meal for a Meal.
This year Dishoom and Magic Breakfast celebrate five years of partnership, working together towards a shared goal of bringing down hunger as one of the greatest barriers preventing children today from succeeding in school, and opening up the possibility of a brighter future.
To date Dishoom’s support has enabled Magic Breakfast to provide 1.4 million healthy breakfasts for children who would otherwise go to school hungry. Dishoom readily and proactively facilitates new partnerships for Magic Breakfast through introductions to their valuable contacts. In 2019 this included Pizza Pilgrims and Bloomsbury Publishing, which in turn also leveraged interest and support from the wider restaurant community.
The annual Dishoom Takeover event is instrumental in connecting restaurants with local communities and providing opportunities for employees to engage with the partnership and see the impact of their support in action.