Digital Transformation Partnership

Nominet and Samaritans


Nominet and Samaritans teamed up in January 2019, embarking on a strategic partnership where Nominet would use its technical expertise and philanthropic resources to support the digital transformation of Samaritans. 

One of the key challenges faced by Samaritans is meeting the growing demand for their services. They are the UK’s leading organisation providing support for people in emotional distress with 20,000 volunteers across 200 branches nationally. In 2018 they were contacted for support 5.2 million times. If they continued to work with their outdated processes and technology, Samaritans would need an extra 6,000 volunteers by 2021 to meet the growth in demand. The objective of the partnership was to explore how technology could be used more effectively across Samaritans; where it could add value to serve the needs of both those contacting Samaritans, and the volunteers; to maximise efficiency, increase effectiveness and reach people when they need support both now and in the future. 
The goal of digitally transforming the organisation was to find interventions that could improve Samaritans reach by 5%. With suicide being the biggest killer of people aged 20-34, to be able to be there for more people experiencing emotional distress is literally lifesaving.

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