In late 2016 Kew Green Hotels (KGH) nominated Greenfingers as their Charity partner. As a small nationwide charity, Greenfingers, Kew Green Hotels felt that the work of the charity which is dedicated to enhancing well-being for seriously ill children in hospices across the UK by creating inspiring gardens and outdoor spaces, was innovative and creative and would capture the imagination of and engage staff, customers and its suppliers. The geographical-spread of Greenfingers Charity gardens reflected the hotel group’s regional coverage.
The partnership has to date achieved its aims by inspiring, motivating and engaging customers, suppliers and employees in the hotel family UK-wide, and has delivered both commercial and charitable benefits. In the third year of the partnership, Kew Green Hotels committed to organising a small number of fundraising challenge events, including a Coast to Coast cycle ride. The aim of Kew Green Hotels' 172 mile Coast to Coast Cycle Challenge was to inspire teams from across the hotel group to continue to engage with the partnership in the charity's 20th Anniversary year, and at the same time create an element of teamwork within the business and of course raise funds for Greenfingers Charity.