Brew and Bake



With almost 30,000 employees, many working shifts across different businesses and locations, FirstGroup and Prostate Cancer UK faced a challenge communicating and organising fundraising activities. Working in partnership, we rebranded a simple bake sale event and created a set of bespoke supporting materials, allowing local teams to organise their own ’Brew & Bake’ at a time and place most appropriate to their business. With events promoted around key dates (the weeks of Halloween and Valentine’s) and additional messaging, support and promotion materials provided, employee participation increased, with colleagues coming together to enjoy some cake and raise awareness of prostate cancer.

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