Bellway Homes is one of the most successful house builders in the UK. Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. Their partnership was established in August 2016 and was to run for 12 months.
There were two key objectives:
- To raise £100,000 to help 3 in 4 people survive cancer by 2034;
- To provide engaging and informative health awareness activities for staff.
Strategic leadership came from a Cancer Research UK Partnership Manager and Bellway’s Head of Sustainability. They are supported by a further network of charity coordinators and account managers who support the partnership at the company’s 280 sites and 20 area offices.
The fundraising target was quickly exceeded. Staff engagement, which centred on CRUK health campaigns such as Dryathlon and Stoptober, was well received. The partnership was extended for a second term.
This year has seen more focus on health awareness activities that are tailored to large numbers of site staff who do not use email – e.g. nurse workshops. Fundraising continues – over £567,000 has been raised to date through activities including balls, golf days, boxercise classes, parachute jumps and sponsored walks.